How To Rank Videos On Youtube!

These days, videos are being uploaded endlessly on YouTube, with the number of new videos rising each day.

This means that the days of simply uploading a video and having it rack up views are long gone.

The fact is, that videos need to be well-optimized in order to be found. Much in the same way that your website needs to be optimized for the search engines.

This means setting up your videos so that the audience that’s interested in them, can find them!

Here are some simple tips that will help you get your videos ranking higher on YouTube...


1. Optimize metadata

Simply put, the video titles, tags and descriptions are fundamental ranking factors.

They will influence whether your video will be easily found on YouTube or not.

Keywords that describe the content of your videos need to be included in your titles, tags and descriptions. Don’t overstuff them with keywords, however!

2. Focus on quality videos!

Generally, YouTube’s algorithm favors HD videos over low quality/low res videos. By creating higher-quality HD videos, you will automatically boost your videos’ ranking ability.

3. Views, likes and shares

YouTube tracks views, likes and shares as crucial to their rank scoring in their algorithm.

A good-quality video with few views and likes will rank lower than a poorlymade video that has a high number of views, likes and shares.

This means that you need to get the ball rolling on social sharing to get your videos as much initial exposure as possible at the outset.

Use multiple social networks like Facebook, Twitter, LinkedIn, Google+ and even Reddit to help your videos rack up some initial views.

With those views, the organic likes and shares should follow, and help your video rank higher and higher on Youtube’s search results.

4. Optimize the thumbnail

Your videos’ thumbnails are another important element that can help videos rank higher.

Well made thumbnails increase CTR’s, views and shares. YouTube will track this activity and use it to score your video for overall ranking.

Focus on high quality, relevant and compelling images on your thumbnails at all times!

5. Offer subtitles and captions!

YouTube now allows videos creators to add subtitles and captions to their videos.

This feature not only helps videos reach a wider audience that include the deaf and hearing impaired, it also helps because their text is crawl-able by search engine spiders, including YouTube’s own.

Follow these tips. With some practice and diligence, you should start seeing better results for your YouTube videos!

Remember to stay on the leading edge too! Watch for changes in the YouTube playing field and adapt to them!

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  • July 31, 2016