How To Get More Traffic With Facebook Ads?
For most marketers these days, getting quality traffic from Facebook is critical to success
Yet, most fail to do it profitably!
Not long ago, marketers only had to focus on getting page likes
Then they just used that connection to leverage organic traffic via Facebook.
Not anymore.
More...
Facebook has recently reduced free, organic reach for fan page content to a fraction of what they allowed before.
So nowadays, it’s more important to get people coming directly to your website from Facebook. Then you can at least get them cookied or on your mailing list.
Here are some tips to help you get more traffic via Facebook ads:
1. Remember: CONTENT IS KING!
Give your visitors a reason to visit and revisit your site, the answer is content!
Simply put, focus on adding valuable content to your site regularly. This will be the lifeblood of your traffic generation.
The key to profiting from Facebook ads is by using CONTENT to engage your audience. Then it becomes far easier to turn them into customers, later.
Post a new original article or video on your site consistently, even if it’s just once a week
2. Make sure your content is shareable!
You want your visitors to be able to easily share your content with their friends, family and colleagues. Make sure you have sharing buttons on each post for Facebook and other social channels!
If your site runs on WordPress, there are several free plugins to do the job, like ShareThis. Check the plugins section on your WordPress dashboard.
3. Have a sharp featured image for your content! An attractive image is downright critical to attracting visitors on Facebook.
When posting your content on your page, use the image upload option. Then, paste in your link in the text area, along with a catchy caption.
This way, your visitors will see the full-size image instead of a smaller “snippet” that Facebook grabs from your site.
NOTE: The image’s text can only take up 20% max, otherwise Facebook won’t you let use it for an ad!
4. Use the right ad type!
With post engagement ads, you can generate targeted traffic for as low as pennies per click, and even less for sharing and engagement!
When posting your content to Facebook, you’ll see the “boost post” button below the post. While this may be the easiest way to promote, it’s not the best.
Instead, go to Ads Manager and set up an ad for “Page Post Engagement”.
You’ll have more control to set up interests, demographics and targeting for your audience. This assures that you won’t waste ad impressions.
These simple tips should get you off to a good start on getting more traffic with Facebook.
Start small, and work your way up as you see more results. Want to become a Facebook Marketing Pro?
