6 Best Email Marketing Tools For 2018
Email marketing is a great strategy for businesses who are just starting out, or those who want to change up their brand to gain more profit.
If you own a small business, or you have noticed your company is in a slump, here are six of the best email marketing tools to help you get back on track.
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1. Mail Chimp
Mail Chimp may seem like a joke-of-the-day generator, but it is a serious mail organization and sending tool useful to all types of businesses.
Mail Chimp can help you collect email statistics, send out mass emails, and improve your overall performance.
You can automate your marketing so that you can focus on other areas of your business while the program takes care of most of the work.
The enhanced tracking option on Mail Chimp is especially useful because it links your website through Google Analytics.
With a paid account, you may use auto-responders to trigger specific responses back to your queries or segment users according to the actions they take.
2. Target Hero
Features a WYSIWYG editor, image hosting, and the option to choose between HTML and text emails.
The tool designed for businesses that need a broad spectrum of features to fully operate their email campaigns.
This program contains benefits and favored by thousands of entrepreneurs all over the world.
Target Hero is also ideal for those that lack large subscriber lists as well as those with millions of subscribers. Put together fun surveys, SMS campaigns, and more as you receive easy to read, real-time updates.
Their free plan gives you 1000 contacts with unlimited emails, which is great for small business accounts.
3. Litmus
This versatile tool allows you to test out and track your email so that you can learn more about your statistics.
You can test emails in traditional web-clients or by using popular mobile devices.
Litmus makes sure to optimize your email for use with any device and generates test emails to an address, allowing you to send it to your ESP.
Within minutes, you can see how your emails will look when sent out to various browsers, ISPs, and devices.
Litmus supports many email clients such as Windows 10 Mail, Thunderbird, Apple Mail, and Lotus Notes.
4. Cake Mail
Features tools that will make your company's email campaign effortless.
One of the best features is split A/B testing that helps you determine the best mailing list options.
It also features Spam Assassin that will ensure your emails don't end up in your client's junk folder.
Sending out mass emails with Cake Mail has never been easier. All you must do is give your campaign a title, set up your recipients, and design your email.
Then you just choose a time to send and the program does the rest for you. There are multiple templates to pick from or you can also choose to upload your own.
5. MailJet
It combines template-based marketing and transaction emails all in one easy-to-use program.
The SMTP server and the RESTful API work together with other apps so that you can take care of multiple jobs at once.
Mail Jet can integrate with WordPress, Magento and many other programs. And if you ever get stuck, you can get in touch with the program's 24-hour support line.
Make your company emails stand out with the template designer or you can upload a design of your own. There are tools that will segment your lists and personalize emails with all your contact information included.
You also have the option to manage your email lists, statistics, and your favorite templates using Mail Jet's powerful user interface.
6. Mad Mimi
Is a tool that can help you create professional-style emails using a WYSIWG editor. You can choose from multiple social networking buttons including share, link, or pin, or customize your emails to add links
Mad Mimi allows you to copy campaigns using the clone tool and adjust your original document all without making any changes to your previous versions.
Plus, there is no need to worry about deleting your email campaign because you can always undo the deletion later.
