6 Best Email Marketing Tools For 2018

Why Market on YouTube?

Established in 2005, YouTube is one of the first global social networks around, and its relevance continues to do nothing but grow.

The video content posted, viewed, and shared on YouTube can be watched on desktops, laptops, notebooks and smartphones-any time of day or night.

Email marketing is a great strategy for businesses who are just starting out, or those who want to change up their brand to gain more profit.

If you own a small business, or you have noticed your company is in a slump, here are six of the best email marketing tools to help you get back on track.

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Mail Chimp

1. Mail Chimp


Mail Chimp may seem like a joke-of-the-day generator, but it is a serious mail organization and sending tool useful to all types of businesses.

​Mail Chimp can help you collect email statistics, send out mass emails, and improve your overall performance.

You can automate your marketing so that you can focus on other areas of your business while the program takes care of most of the work.

The enhanced tracking option on Mail Chimp is especially useful because it links your website through Google Analytics.

With a paid account, you may use auto-responders to trigger specific responses back to your queries or segment users according to the actions they take.

​2. Target Hero


Features a WYSIWYG editor, image hosting, and the option to choose between HTML and text emails.

The tool designed for businesses that need a broad spectrum of features to fully operate their email campaigns.

This program contains benefits and favored by thousands of entrepreneurs all over the world.

Target Hero

​Target Hero is also ideal for those that lack large subscriber lists as well as those with millions of subscribers. Put together fun surveys, SMS campaigns, and more as you receive easy to read, real-time updates.

Their free plan gives you 1000 contacts with unlimited emails, which is great for small business accounts.

Litnus mailing software

​3. Litmus


This versatile tool allows you to test out and track your email so that you can learn more about your statistics.

​You can test emails in traditional web-clients or by using popular mobile devices.

​Litmus makes sure to optimize your email for use with any device and generates test emails to an address, allowing you to send it to your ESP.

Within minutes, you can see how your emails will look when sent out to various browsers, ISPs, and devices.

Litmus supports many email clients such as Windows 10 Mail, Thunderbird, Apple Mail, and Lotus Notes.

​4. Cake Mail


Features tools that will make your company's email campaign effortless.

One of the best features is split A/B testing that helps you determine the best mailing list options.

It also features Spam Assassin that will ensure your emails don't end up in your client's junk folder.

Sending out mass emails with Cake Mail has never been easier. All you must do is give your campaign a title, set up your recipients, and design your email.

​​Then you just choose a time to send and the program does the rest for you. There are multiple templates to pick from or you can also choose to upload your own.


Cake Mail
Mailjet

​5. MailJet


It combines template-based marketing and transaction emails all in one easy-to-use program.

The SMTP server and the RESTful API work together with other apps so that you can take care of multiple jobs at once.

Mail Jet can integrate with WordPress, Magento and many other programs. And if you ever get stuck, you can get in touch with the program's 24-hour support line.

Make your company emails stand out with the template designer or you can upload a design of your own. There are tools that will segment your lists and personalize emails with all your contact information included.

You also have the option to manage your email lists, statistics, and your favorite templates using Mail Jet's powerful user interface.

​6. Mad Mimi


Is a tool that can help you create professional-style emails using a WYSIWG editor. You can choose from multiple social networking buttons including share, link, or pin, or customize your emails to add links

​Mad Mimi allows you to copy campaigns using the clone tool and adjust your original document all without making any changes to your previous versions.

Plus, there is no need to worry about deleting your email campaign because you can always undo the deletion later.

Mad Mimi Mailing Software
YouTube attracts a larger range of demographics across all ages, hobbies, interests, and careers than any other social media platform-and YouTube videos can generate high search engine page rank.

If that's not enough, the combined audio/visual makes content more memorable than plain written text.

The Numbers Speak for Themselves

As the demand for quality video content increases, YouTube continues to gain more subscribers. Below is a closer look at some of the benefits to creating an organic video marketing strategy.

Worldwide, YouTube has over 1 billion users (yes, a billion) and a whopping 30 million of them watch videos every day.

An astounding 5 billion videos are viewed each day, totaling in over 500 million hours of daily viewing.

Over 300,000 new videos are uploaded daily.

80% of people ages 18 to 49 regularly watch YouTube videos.

Over 50% of YouTube videos are viewed on mobile devices.

The average mobile viewing session lasts 40 minutes, so there's an amazing opportunity to connect with your audience there.

38% of users are female and 62% are male.

So clearly the general stats and demographics are there and by themselves they warrant using YouTube as a marketing channel, but the marketing-related stats are even more compelling.

Today, around 87% of online marketers use video content.

One-third of online activity is watching videos.

92% of mobile video viewers share the content they watch.

When given the choice, 59% of executives will choose video content over written articles.

Video drives a 157% increase in organic traffic from SERPs.

The click thru rate of emails with videos is 96% higher.

Content retention increases from 10% to 95% when comparing video to text.

Users spend 88% longer on websites with video.

Blog posts with video attract 3x more inbound links.

Adding video to ads increases engagement by 22%.

And 85% of businesses have in-house staff who curate video content, which shows you how important all your competitors think video marketing is.

That settles it. You obviously need to be marketing on YouTube.

Want to Learn More?

To get started with YouTube Marketing, click the link below to watch all videos in this series for free

Adding a blog to your company's website can help inform your customers about new inventory, keep fresh content on your website, and increase your traffic.

If you've worked hard on your company blog and still aren't seeing the results you had hoped, here are a few proven strategies that can help give your traffic a boost.
Ready to become a certified blogging pro?
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  • February 5, 2018
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