5 Surefire Ways to Get Your Subscribers to Open Your Emails

It’s a fact...

Despite the continued doom-saying about email marketing being “dead”, it still continues to pay off with ROI’s of 4000% or more.

If you deploy a solid email marketing strategy, you too can see returns like that as a result of your efforts.

The key to success is getting your emails opened.

The higher the open rates, the higher your click rates will be. Let’s discuss a few ways to get your subscribers opening your emails more often…

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1. Be creative with subject lines.

The subject line is the first thing that your subscriber reads on any mail you send. This is why it pays to continuously test and optimize them.

Keep them catchy, personal and casual. Most autoresponder services give you the ability to split-test subject lines, so utilize that capability!

2. Personalize your emails.

Let’s face it, nobody likes emails that are written like they a flyer pinned on a bulletin board. Personalize!

Research shows again and again that emails are far more likely to be opened if they read and sound like they were written directly to the subscriber.

Make sure you use the subscriber’s name in your opening. Then, structure the body text as if you were writing a personal email specifically to that person.

Keep things light, and you’ll find your subscribers will come to enjoy reading your emails. Also, respond to replies promptly.

3. Focus on QUALITY!

Training your subscribers to open your emails vastly depends on what you’re sending. If you send content that is interesting and engaging, rest assured that your open rates will go through the roof.

Focus on valuable information that can help your subscribers in some way. And remember, a great way to ensure high open rates is to send high-quality emails with a lower frequency.

Don’t deluge your subscribers.

4. Become a master at avoiding spam filters.

Spam filters are getting more sophisticated every day. So it’s incumbent on you to ensure that your messages stay out of your subscribers’ spam folder.

The easiest way to avoid spam filters is by not sending mails that look “spammy”. Avoid putting words in caps, and don’t use words like “free” “make money” “get rich”, etc.

Focus on personalization, and it will go a long way in keeping your mails out of the spam zone. And finally…

5. Make sure your emails are mobile-friendly!

According to the latest stats, over 50% of emails are opened on smartphones, and that number goes up every month.

If your emails are properly formatted to read easily on mobile devices, your open rates will improve and you’ll get more clicks!

And, if you plan on making money or growing your business through email marketing or list building, you’ve got to watch this video right now:

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