Should my marketing address a general audience or should it be target-specific?
Today's episode of 'Ask Matt Lloyd' comes from Tony Ashbolt who lives in the UK. Tony is a successful business owner who joined MOBE because he is looking for the time and freedom that comes with an internet business like MOBE.
Tony wants to know if his marketing should target a laser-specific market, or if he should try to reach a more general audience.
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Matt clarifies that his answer is relevant to a marketer who is promoting an affiliate program like MOBE, a network marketing program or an MLM program.
He talks about the importance of speaking to a general audience in which you have some common background, and who can relate to you and to your story.
But he cautions that if you target a specific audience, you will miss a lot of potential customers who are on the fringe of your target market, and explains that it would be more profitable to cast a wider net to your audience.
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