Sales Pitches Out: Social Advertising In

Posted by Bill on 20 May 2010 filed in Advertising, Social Marketing, Social Media Advertising, Social Networking

 

Are you considering putting just one of your existing banner ads on a social site such as Facebook?

 

Don’t. At least… not yet…

 

It’s important to remember you are dealing with two different mediums. What works on one – even if it’s your strongest ad – may not work on the other. There are a number of mistakes I’ve seen marketers make, when creating their own social ads, and impersonal headlines beginning with anything even remotely close to: "The Untold Truth About…" – ones that sound like a sales pitch – will turn people off faster than a slap of ice water.

 

It’s also important to match the ad with the right social network. There are now so many in play that it seems as if there’s a social network for every market – and they’re not all created equal. Besides a difference in sales tracking metrics and flexibility, you also have to consider the demographic that uses each particular one the most.

 

For example, Scribd’s population leans more heavily towards young male professionals, with college education, whereas MySpace’s demographic is the 17-21 year old age group (usually non-spenders, except on electronic items such as iPhones, music and gaming systems).

 

But no matter what platform you finally pick, you won’t get anywhere with the sort of sales pitches that sound like the beginning of a TV commercial: The sort that wake you up at night, while their presenters enthusiastically shout about the latest gadget.

 

Remember that social advertising is just that… social. Nobody’s really got the ultimate handle on it yet… but when it comes to social advertising for your business, remembering you’re supposed to be interacting, and that a give and take has to go on with your fans, will go further than the cleverest headline.

 

If you would like to learn more about social media advertising straight away, you might want to check out:

 

"Business Advertising in a Social Media World"

 

socialmediaworld med Sales Pitches Out: Social Advertising In

 

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4 Responses to “Sales Pitches Out: Social Advertising In”

  1. Amy Says:
    May 20th, 2010 at 9:35 pm

    So true You have to take Your biz or whatever your offering out of the pic on social site. Love the post

  2. Bill Says:
    May 22nd, 2010 at 1:58 pm

    Hi Amy

    Glad you liked the post. Make sure to donload my Free Report;

    “Social Media and How it Changes the Way You Advertise Online”

    Bill:)

  3. Backlink Booster Says:
    June 14th, 2010 at 10:22 am

    Bill,

    Excellent post, and I agree completely. When “advertising” on social networks, it is best to weave your ad message into a format that fits with the social scene. Don’t try to sell people on your product in those situations. Those types of ad are spotted a mile away and are quickly overlooked. And even worse than being ignored, they often turn people off and can build ill will towards your product/service.

    Instead, what typically works best is to provide useful information to the readers in a heartfelt manner. And then almost as a passing thought, add a brief quip at the end about your product where people can get more information on the topic. People respect this, and the people who click through to read more about your product typically convert at higher than average rates.

    Thanks again, and the best of luck to you!

    Tom

  4. Bill Says:
    June 14th, 2010 at 7:04 pm

    Hi Tom

    Thanks for a great comment. I totally agree with everything you say. In fact I have another article that talks about this, titled “Show people MORE Value, and Money will ALWAYS follow “

    Thanks again Tom…take care

    Bill;)

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