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Ever wonder how they got so instantly recognizable? Are they really something so special, or have we been led to believe they are? How come, when we see their ads a couple of times we’re ready to pull out our wallets, whether or not we need what they’re pushing at the time? It’s called Repetitive Advertising, my friends and there’s little else that’s as powerfully persuasive.

Those of us who have been on the Net, forget that we use terms that may be unfamiliar to newcomers. Then, again, we need our occasional reminders too, don’t we?

One of those terms is Repetitive Advertising.

It sounds like something one would instantly grasp but I can remember being new to the advertising/marketing arena, reading or hearing about it and wondering just exactly what it was – and why it seemed so important.

What a lesson learned!

NOTHING is as important or impactful as Repetitive Advertising, but let’s make it even easier to understand.

How many commercials do you see in a day, or a week? How many of them are the same? How often are those same ones run?

By the time you’ve seen the commercials a good six, seven times, how often do you feel that you really need to purchase that product or go to that restaurant or whatever else.

That’s the sheer power of Repetitive Advertising. The same tactics go for radio and newspaper or any other media that keeps things ‘in your face’.

The more you see something, the more you feel compelled to make it part of your household or on your menu.

Repetitive Advertising has often been labeled as subliminal hypnosis and it makes perfect sense. Those commercials being run one after another, are like incessant whispers, ‘buy me …buy me…buy me’ and before long, we’re hooked!

This is why you are constantly advised to advertise daily and consistently. You want everyone to know who you are and what you offer.

We don’t have the thousands or millions of dollars that corporations can spend on this kind of advertising, but the Net offers us many opportunities to keep up our own advertising on the same kind of basis.

Those that advertise most make the lion’s share of the money. Familiarity breeds recognition and half the battle of Net Success is that everyone knows your name!