BillVannot.com

You’ve probably heard the phrase “test everything” from every internet marketer you’ve come across. Well, how should you look at your article marketing and the whole testing thing? You don’t want to write article after article, toss them out there, and see what sticks. Take the time to analyze your stats.

Analyzing doesn’t have to hurt your brain, just take some time and look at what you’ve already done.

If you write articles in various niches, which topics get the most hits and why?  Are they the subjects you’re most interested in and write about with more passion? Maybe not. Are these the niches that make you the most money with affiliate products or AdSense?  Are they popular niches, currently trendy niches, ones with really pressing problems, or holiday-related? 

Another thing to zero in on, is the category you chose to put the article in, at the article directory. Sometimes your article could fit in a couple different categories but you have to choose one. If one category gets more hits for you than the other, you know where your next article should go.

Ezine Articles gives you some stats to look at and so does Google Analytics. Take the time to look at them and see what story they tell.

Now put on your detective hat and search a little further…

1.  Use Google to see where your article is being published by searching for the title, or an original sentence from the article in quotes. It’s neat to see the article on real, legitimate sites (with your bio intact) across the web. After you’re through feeling important, analyze which articles are being picked up the most.

2.  Check your website stats for hits from other websites. This means people have read your article at these other sites and clicked through your bio link. If another site is consistently publishing your content and they are a high traffic site, establish a relationship with them and offer to let them know when you have more articles ready. You can also offer to do a guest blog post for them.

If you’re taking time to look at your stats, the most important thing you can ask yourself is why. This is especially true if you’re just getting your feet wet with article writing and marketing.

The next logical thing to do is to test. Test your article titles,  keywords,  article length, different bios, landing pages, and which article directories bring you the most traffic. Tweak and look for positive (or negative) results. As you learn from what you’ve gathered and adjust your marketing efforts, your traffic will grow and ultimately your income should increase.