Here’s my Top 3 Rules for List Building!
Rule #1 – Respect your list...
One of the greatest benefits of email is that it helps overcome buyer resistance, by encouraging your subscribers to trust you.
But first, you have to prove you’re trustworthy!
You have to respect your list, and think more of THEIR needs than yours. And you have to meet their expectations by delivering what you promise.
For example, if they opt into your list because you’ve offered them a free report full of valuable information, make sure you GIVE them a free report full of valuable information — NOT a sales pitch.
Also, resist the urge to hammer your list with promotional emails every single day. The valuable "free info" emails you send should outnumber the purely promotional messages, otherwise, your subscribers will opt out in droves.
Rule #2 – Get PERSONAL with your subscribers…
People want to deal with PEOPLE, not faceless companies. So you DON’T want your emails to come off sounding like they’re official, corporate-sounding announcements.
In order to connect with your subscribers, your emails should be written in a casual, conversational tone. Write like you’re talking to a good friend. Let your personality shine through.
If you’re a funny person, use humor in your emails. (Without being offensive, obviously.) If you speak with an accent, let that accent shine through in your writing. Include whatever characteristics make you…YOU!
It will help your subscribers feel like they know you…And that will go a long way to encouraging them to buy something from you!
Finally, in order to hammer home the point that your emails are coming from an actual person — as opposed to an organization — make sure the return address on all your emails has your name in it (i.e. yourname@yourbusiness.com).
Rule #3 – Give First, Get Second…
This is truly one of the cardinal rules of email marketing:
In order to "get," first you have to GIVE. Never ask your subscribers to make a purchase unless you have offered them something of value beforehand.
For example, if you’re gearing up for a major promotion, it’s a good idea to send out a few "no strings attached" emails full of useful information and THEN follow them up with an email that includes a call to action.
The same thing is true of your newsletters. If you want to promote any of your products, make sure you include lots of free valuable information in the newsletter, BEFORE you get to the product "plug."
That way, people won’t mind so much if you ask them to buy something. After all, you’ve just given them a whole lot of useful content for free!
Plus, if your content really is valuable, it’ll convince your readers that your product or service is valuable, too.
I hope these tips help you to monetize your database while humanizing "YOU"
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January 9th, 2009 at 8:49 am
Hello Bill, Vince here,
Excellent post about the rules of list building.
Not sure if me met yet,
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VMC Marketing
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January 9th, 2009 at 9:50 am
Hi Vince
Yes that class was awesome. I have been making posts on my site about Video Marketing for a couple of weeks now. If you look under the Video Marketing category you’ll see two videos on it.
Thanks for the info about the WordPress Video course, but I am using TraffiGeysar at: http://www.BillVannot.com/TrafficGeysar
As you will have heard yesterday on the course, not only does the program submit all of your videos to the Social Marketing sites….but they have step-by-step Video tutorials that teach you how to make them.
Plus you can get a free trial for just $1….you should check them out, they will save you a ton of time when it comes to posting your videos on the Internet
By the way Vince, I have added you to my “Students Of Alex Jeffreys” blogroll and I would appreciate it, if you would add me to yours.
Good luck with your videos
Bill:)