Credibility – Do You Believe Your Own Ads?

Do you really think that because you write something, that readers will take it as truth? Advertising MUST offer credible, logical information, which supports your claims.

People absolutely will NOT believe you, just because you say something in your ads and sales letters. You must do a few things to CONVINCE YOUR readers that you are very sincere and believe in your own cause.

Why should anyone believe what YOU write?

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Well, it should be because of 3 things:

You will NEVER flat out lie to them...Period!
You will NEVER over-exaggerate any claims!
You WILL ALWAYS shoot straight from the hip!

Now, in order to do these things, it will be necessary to reassure your readers. Provide a few facts about you and your product, service or company.

In sales letters, you must give them information about your credentials, qualifications and expertise in your field.

Then you can also exhibit a few short testimonials from satisfied clients. Anonymous testimonials are almost worthless, so get permission from your clients to include their testimonies.

FINALLY..YOU MUST eliminate the risk of loss in some manner.

Iron clad guarantees are best. Always put a time limit on your guarantee.

If you follow all these credibility tips and provide the advertised service or product with an honest endeavor, you shall do valiantly!