BillVannot.com » SEO Marketing http://www.billvannot.com Join Me On A Journey To Internet Success! Tue, 07 Feb 2012 02:54:42 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Selecting Keywords for Instant Google Rankings http://www.billvannot.com/selecting-keywords-instant-google-rankings/ http://www.billvannot.com/selecting-keywords-instant-google-rankings/#comments Tue, 31 May 2011 20:01:00 +0000 Bill http://www.billvannot.com/?p=2145

 

Keyword selection is so powerful, that if you select the right keywords you can actually have a very good shot of landing a #1 to #5 position in Google, within just a couple of weeks.

 

It’s not going to be for super-competitive search terms, but make no mistake, you will get targeted traffic. How? Read on…

 

What Kind of Terms Can You Rank Instantly For?

 

Now, most of the highly competitive terms are very difficult to rank for. It’ll take you months, potentially years to rank in the top #1 to #5 position

 

However, there is another method of targeting keywords that’s far more efficient and effective. Instead of trying to rank for broad keywords, you’re targeting specific longtail keywords with low competition and low traffic.

 

 

 

Each article will only pull a bit of traffic, but over time this can add up very quickly.

 

These are your "instant ranking" keywords. It’s no exaggeration to say that you can get your page ranked within just a couple weeks.

 

Why?

 

Most Pages Rank By Accident!

 

If the search term is competitive, you can bet that there are dozens if not hundreds of marketers targeting and competing for that term. On the other hand, longtail search terms often have little to no competition targeting those terms specifically. A search term like "make a facebook fan page" will be far easier to rank for than "facebook fan page," for example.

 

Most competing websites that rank for these terms are actually targeting another term, often a more general term and accidentally get the ranking.

 

If you on the other hand discover this keyword, find that the competition is low enough, that you think you can rank for it, then you’ll have a very good chance of ranking well for that page – Relatively quickly to boot.

 

The Two Ways to Target Keywords…

 

There are two ways to target keywords. The first is to select a main or even a sub keyword and try to rank for that keyword. Unfortunately, high competition makes this method difficult to rank for

 

On the other hand, you can select very specific keywords and laser in on ranking for those keywords right out the get go.

 

What’s great is that these two methods are not mutually exclusive. You can laser in on specific keywords for instant rankings while simultaneously building your rankings towards a higher traffic keyword.

 

This process involves doing very deliberate keyword research. The importance of selecting your keywords properly when you begin the process of marketing your website cannot be stressed enough. The difference between selecting good keywords and poor keywords is quite literally the difference between ranking well in the search engines and potentially not ranking at all.

 

trafficcourse Selecting Keywords for Instant Google Rankings

 

 

 

 

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]]> http://www.billvannot.com/selecting-keywords-instant-google-rankings/feed/ 0 SEO Basics For Small Business Owners http://www.billvannot.com/seo-basics-small-business-owners/ http://www.billvannot.com/seo-basics-small-business-owners/#comments Thu, 03 Mar 2011 18:21:13 +0000 Bill http://www.billvannot.com/?p=2067

 

SEO is short for "Search Engine Optimization." It’s a collection of tactics designed to help your web pages rank better for the keyword phrases you’re targeting

 

The main difference between SEO and say, Pay-Per-Click advertising, is that the visitors you receive from your listings will not cost you anything. These free listings are also called "organic listings" and there are usually ten such listings per page.

 

Your listings are triggered whenever someone searches for a particular term (aka keyword phrase) using a search engine. The search engine does its best to return the most relevant web pages for the search performed.

 

seobasics250 SEO Basics For Small Business Owners
Your goal, then, is to help the search engines understand what your web page content is most relevant for. The clearer you communicate your relevance, the more likely it is, that you’ll receive good search engine rankings.

 

Generally speaking, there are two main SEO techniques to perform to each page of your site. They are:

 

On Page SEO

 

On page optimization includes anything that is done to your actual web page. As each page is under your control, you can ensure that it is optimized for the keyword phrases, you believe are most relevant to your content.

 

Off Page SEO

 

Off page SEO is more challenging as you can only control so much. Any webmaster can link where they please, and if they’ve linked to your site using an undesirable bit of text, you may suffer the consequences.

 

However, you can control the majority of the off-page work to be done and it’s important you do. Linkbuilding is generally considered to be the most important "off page" factor and ignoring it will hamper your ability to rank well for the terms you are targeting.

 

Backlink Booster!

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One of the most powerful SEO tools and systems available for any online business owner who wants to dramatically boost their website.

Instantly Boost the power of each Backlink by 1000% with One Click

 

 

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]]> http://www.billvannot.com/seo-basics-small-business-owners/feed/ 0 Traffic Explosion Secrets http://www.billvannot.com/traffic-explosion-secrets/ http://www.billvannot.com/traffic-explosion-secrets/#comments Fri, 21 Jan 2011 20:22:14 +0000 Bill http://www.billvannot.com/?p=2013

 

I am utterly upset and downright angry, because there is just so much junk floating on the net nowadays.

 

Many new marketers fail not because they don’t have the will to succeed, or the right product - They fail because they listen to rubbish advice, particularly when it comes to generating traffic!

 

A lot of the advice about generating traffic out there has probably been around for the past 3 years, and trust me, in the Internet world that’s a long time, with lots of changes!

 

And what these so called marketing experts do, is they simply re-package the advice from years back and market it as the latest traffic generation advice.

 

I’ve been marketing online for a while and I’ve seen the changes and how web 2.0 has changed the way marketers market online.

 

Of course, I’ve moved along with the times and leveraged on effective traffic generation strategies, to pull in tons of hungry prospects… and of course, tidy profits.

 

After seeing all this rubbish, and so many poor marketers crash and burn, never to soar and reach their goals of making a living online, I decided enough was enough.

 

trafficsecrets Traffic Explosion Secrets
Right now, I am offering you the chance to grab a detailed, proven, and free newsletter tutorial, on how to leverage on low cost, simple methods, so you can easily reap hordes of targeted, hungry buyer traffic!

 

 

You may think I’m nuts, but the truth is that there’s nothing more I would love to do than to help struggling, broke marketers, earn the profits they so richly deserve.

 

And of course…building trust and good relations go a long way!

 

So, right now, simply go to the following and get access to this awesome, 20 part newsletter… "Traffic Explosion Secrets"

 

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]]> http://www.billvannot.com/traffic-explosion-secrets/feed/ 0 Free Traffic Video Course http://www.billvannot.com/free-traffic-video/ http://www.billvannot.com/free-traffic-video/#comments Sun, 21 Nov 2010 22:48:42 +0000 Bill http://www.billvannot.com/?p=1937

 

trafficvideo Free Traffic Video Course

 

I know you want to get traffic fast, so here’s my Free gift to you…

 

trafficplan Free Traffic Video Course

Running Time: 27 Minutes

( Opens In New Window )


video1 Free Traffic Video Course

 

The 24 Hour Traffic Plan Revealed, is just one of 10 Mini Traffic Courses which includes nearly 12 Hours of Innovative Video Training.

 

trafficplan2 Free Traffic Video Course

 

Traffic Course 1 – 24 Hour Traffic Plan Revealed: 27 Minutes

 

I know you want to get traffic fast, so I will reveal right before your eyes in the first training video, each one of the steps I take to get a new website or any website, traffic within 24 hours. Watch as I demonstrate this all for you so you can easily duplicate this step over and over.

 

Traffic Course 2 – Extreme SEO Training: 84 Minutes

 

Learn how to do SEO like a seasoned professional with this in depth SEO training module.

 

Traffic Course 3 – Ultimate Article Marketing Training: 60 Minutes

 

You will discover some ultimate new strategies for leveraging the power of article marketing for more traffic sales and leads. This training is over 1 hour, going over the article marketing process.

 

Traffic Course 4 – Press Release Marketing: 72 Minutes

 

Discover the ins and outs of using press releases to get massive traffic for your business, and learn how this method can send you traffic in less than 24 hours.

 

Traffic Course 5 – Social Bookmarking and Web 2.0 Properties: 103 Minutes

 

Discover how to leverage social bookmarking and Web 2.0 properties for a serious influx of traffic.

 

Traffic Course 6 – Video Marketing Methods: 89 Minutes

 

Learn why video marketing can seriously increase the amount of targeted traffic you get to your online business.

 

Traffic Course 7 – Online Software Marketing: 67 Minutes

 

This strategy will blow your mind and open your eyes to new, creative ways to generate traffic and increase your search engine rankings.

 

Traffic Course 8 – More Web 2.0 Properties: 83 Minutes

 

In this special course you will discover more Web 2.0 properties that you can leverage for more traffic and higher search engine rankings.

 

Traffic Course 9 – Fortune 500 Link Building Strategies: 59 Minutes

 

Learn how to do backlinking so you can compete in the search engine rankings, with even top Fortune 500 companies, with little to no advertising budget at all.

 

Traffic Course 10 – Profit From Your New Knowledge: 61 Minutes

 

During this powerful webinar series and coaching, you are going to learn so much about traffic generation that you could literally take away everything you have learned and offer to do a service for local businesses.

 

You can charge several hundred, to a few thousand dollars for this work! We will show you how to turn our knowledge into your very own side business so you can capitalize on a hot trend!

 

trafficplan3 Free Traffic Video Course

 

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]]> http://www.billvannot.com/free-traffic-video/feed/ 0 What Color Is Your Hat – Black, Blue, Gray Or White? http://www.billvannot.com/color-hat-black-blue-gray-white/ http://www.billvannot.com/color-hat-black-blue-gray-white/#comments Thu, 04 Nov 2010 18:22:44 +0000 Bill http://www.billvannot.com/?p=1910

 

Many people wear hats of different shapes and colors in their lives. While most parents and business owners might just consider those hats to be a necessary part of a work outfit, or a fashion statement on the Internet, specifically with Internet marketing, they have a very different meaning.

 

Knowing the differences between the “hat” colors and the risks you take when you chose one over the other, will help keep you out of Google death, as you attempt to manipulate search engines. Google has a very short tolerance for unethical practices that attempt to work around their rules.

 

It is commonly agreed upon that the safest techniques to follow in your marketing campaigns, are the White Hat strategies. If you remember the old cowboy movies where the hero always wore the white hat, and triumphed over the bad guys who wore black hats, you will see the implied differences in hat colors.

 

White Hat:

 

A marketer using white hat techniques is not malicious in intent or actual practice. They follow business practices that are considered ethical and acceptable by the industry, and do nothing that could be considered spamming others. They are not trying to find and exploit loopholes in the systems.

 

Grey Hat:

 

Practices start veering off the benign white hat techniques when marketers start pushing the edges of legality and use somewhat shady methods to get what they want on other sites, or to get around Google’s rules. Some of these techniques used, might be reverse engineering of copyrighted or trademarked software, or copying small sections of articles and passing them off as their own. They may have found a loophole that will be closed once Google figures out what they are doing.

 

Blue Hat:

 

This term is used by firms involved in computer security and refers to hackers, hired to unearth bugs in a system before it is launched. When the blue hat hackers find unprotected areas of a client’s security, they quickly close the hole in the company’s software or report it to the security team.

 

Black Hat:

 

A black hat can be a person who breaks computer security without permission, to vandalize a site, steal credit card information, steal identities or pirate another marketer’s proprietary information or processes.

 

A black hat marketer is someone who participates in illegal ways of getting better search engine rankings, including keyword stuffing, spamdexing, spam linking, scraped content and article spinning of copyrighted material, hidden website links, excessive cross-linking, etc., that is for rank gain rather than for a better user experience.

 

Again, it is usually better to keep your White Hat on, or you’ll always be looking over your shoulder for the Google police. If you’re wearing a Black Hat, you may find yourself with a spike in results, but it won’t last and is not a steady income you can count on.

 

Copywright @ BillVannot.com – All Rights Reserved

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]]> http://www.billvannot.com/color-hat-black-blue-gray-white/feed/ 2 7 Reasons to use Video Marketing http://www.billvannot.com/7-reasons-video-marketing-2/ http://www.billvannot.com/7-reasons-video-marketing-2/#comments Sat, 04 Sep 2010 20:29:15 +0000 Bill http://www.billvannot.com/?p=1793  

While there are literally hundreds of ways to market a business online, aspiring entrepreneurs should make a point of following trends, as these can be extremely important to the success of their business.

 

One marketing technique which has grown hotter by the month is video marketing. So much so, that now it is almost impossible to ignore the importance of this type of marketing, no matter what business you are in.

 

viseoassin152 7 Reasons to use Video Marketing 1. Instant Gratification

In this modern day and age, no one has time to spare. Video marketing can be short, to the point, and entertaining in various ways from the sublime to the ridiculous. They make their point, however it is made, quickly.

2. A “no selling” technique

 

Using video marketing can easily be a “no selling” technique, in that the point can be made without it being a direct sales pitch. No one likes being “sold” and video marketing lends itself to the “no selling” technique very well.

 

3. An exploding trend

 

Video marketing has done nothing but expand over the past few years. So much so that Google saw the future, and bought YouTube in 2006 for a reported $1.65 billion. Shortly thereafter, other video websites appeared, Vimeo, Hulo and Flixwagon, just to name a few. It costs a great deal of effort to run and maintain this type of site, yet the owners are capitalizing on this expanding trend.

 

4. It really can be easy

 

With the ever increasing costs of traditional marketing strategies, including the exorbitant cost of print advertising, video marketing is a very feasible option. All it takes is an up to date computer system to be able to start advertising with video.

 

There are lots of techniques which can be employed from simple screen capture up to highly technical sound, screen and image methods. For the beginner it is easy to start with something relatively simple and easy and gradually step up your skills as you go. The main thing to remember is to be creative, original and yourself.

 

5. Easily go Viral

 

If your video is compelling enough, there is a good chance that it will go viral. Word will spread, and this will bring some serious traffic to your website. This in turn will eventually mean sales. As videos can be placed in so many places on the web, traffic is sourced from so many more places, than just the video hosting sites. If your video catches the attention of many, it can be copied and duplicated on practically any site, virally exploding the exposure, and resultant traffic.

 

6. Opens the possibility of Extra Income.

 

Once your video goes viral, and is generating enough traffic, this opens up the possibility of further income. Have you ever watched a video, where, at the start of the video an ad will automatically play? The owners of the original video will get paid each time that ad is played. An additional stream of income for doing something that you need to do anyway, advertise! Get a video that is worth watching, gives value, and catches attention and things can really take off.

 

7. Social Media sites and video

 

Where once a photo album sufficed to create a presence on social media sites, there is now a growing trend to flock to video sites to include videos. This also gives a great opportunity for branding yourself, placing yourself in a community so that what you have to offer is remembered.

 

Consistent video marketing will go a long way to advertise you business. Keep things simple, but convey a point backed by facts. Do not make it seem rehearsed, unscripted with minor mistakes can work equally well, and sometimes more so. Provide value to the viewer, the more the better.

 

While the video marketing trend has been running for quite some time, the trend has by no means run its course. There is more than enough room for your business to benefit.

 

Copyright @ AdMistress.com

 

 

 

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]]> http://www.billvannot.com/7-reasons-video-marketing-2/feed/ 2 Article Marketing Automation http://www.billvannot.com/article-marketing-aytomation/ http://www.billvannot.com/article-marketing-aytomation/#comments Sat, 31 Jul 2010 20:59:27 +0000 Bill http://www.billvannot.com/?p=1714

 

I just heard about a new service that the guys at PLRPro have just launched, to help you get first page Google rankings and distribute your articles to high quality sites.

 

This has got to be one of the largest breakthrough’s they have made, in letting you automate your marketing efforts.

 

banner 200X200 Article Marketing Automation 


 

Quite simply this is big…. Really BIG

 

It’s called "Article Marketing Automation" and it even lets you promote your YouTube videos as well as standard sites.

 

If you haven’t been hiding under a rock lately, you will know how
powerful YouTube videos can be.

 

AND, if you’ve been watching the SEO scene, you would have also seen
how YouTube videos are getting first page rankings for EXTREMELY
competitive terms, very easily.

 

You see, Google wants to include extra media in its search results. It also appears that YouTube videos are not competing on the same level as the rest of the index.

 

It’s MUCH easier to get a first page ranking for your own YouTube
video, then it is for the main keyword.

 

So, they have that entirely covered, all within this new system.

 

When submitting your article with Article Marketing Automation, you can now ALSO include a YouTube URL (your YouTube video that you created, or another one if you just want your post to look better).

 

Then you input some extra YouTube anchor text keywords (the terms you
want your YouTube video to be in Google for)

 

And that’s it.

 

Now, when Article Marketing Automation submits your article, it will also include your video, as well as a link back to "YOUR" YouTube video, with varying link text, which helps you get better video rankings.

 

This is HUGE and nobody is doing this right now, and certainly not as easy as this.

 

What a powerful feature for just one part of what the system really does; help you distribute your high quality articles to real sites, giving you an instant marketing advantage with your website.

 

They have even been able to get first page rankings for normal (not video) competitive keywords with over 400,000 competition.

 

What would it mean to you if you could do this exact same promotion
to your very own money sites?

 

Visit Article Marketing Aytomation For All The Details!

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]]> http://www.billvannot.com/article-marketing-aytomation/feed/ 0 Advertising to Women on Social Media http://www.billvannot.com/advertising-women-social-media/ http://www.billvannot.com/advertising-women-social-media/#comments Tue, 08 Jun 2010 20:18:58 +0000 Bill http://www.billvannot.com/?p=1639

 

Are one of the online entrepreneurs whose niche members are mostly women in the 17-34 age range? There are many other highly unique factors about this group, but although everyone will tell you it’s too broad and generic a metric to matter, gender is an important piece of your marketing puzzle – especially when it comes to psychometrics (measuring how people think and perceive).

 

You’ve heard, here and there, that one has to copywrite differently to reach women. Well, the same goes with advertising. That’s why social media should be one of the first venues you think about, if the female gender makes up the majority of your subscribers, or target market.

 

Social media is the perfect vehicle for communicating with this particular demographic. Women are the largest demographic on social media generally – especially on Facebook. To a majority of women, even business communication is relationship-driven at the core. If a female subscriber or viewer trusts you, they’re more likely to listen – and buy. And one way to build trust is to concentrate on that personal, one-on-one, real-time connection provided by social media platforms.

 

Of course, the problem is that you can’t really write long letters to each one – there just isn’t the time, and you’d end up working for free! But you can immediately connect on an emotional level by answering their tweets on Twitter, interacting with them on forums and hanging out with them on social networks. And you don’t have to spend hours at it either (though that is easy enough to do!) Just a little interaction a day… and then, once you’ve established the connection (or built your cleverly optimized Facebook Page) you can let your social media advertising take over some of that time load.

 

It’s particularly important to think sympathetically, in order to engage your female readers with your social network ads. If you can make them identify, feel or laugh… and if you can entertain and amuse them enough to click on your ad… you’ll have, in one go, vaulted past the multitude of slick, high-powered ads produced by professionals, who have forgotten that important "relationship and connection" factor.

 

One tip to help you write your social media ads: Men are more likely to be attracted to left-brain "logic" words relating to statistics, measurements and of course the competitive macho factor. While lots of women are also quite capable of being macho and competitive, results seem to indicate that they prefer more intuitive communication, in words that relate to "feeling". A man is more likely to perk up his ears at: "Does your car impress your friends?": A woman is more likely to respond on an empathetic level to: "Do you feel tired?"

 

Connect strongly enough, and if you’re also hoping to brand yourself, your event or your business, you’ll easily succeed. A case in point: Canada’s Lilith Fair, started by musician Sarah McLachlan and friends, and once regarded as a quirky chick thing. It’s now acknowledged as a major cultural annual event, and most women on Canadian Facebook who see Lilith Fair’s plain ad know instantly what it’s about, just from the word "Lilith" alone.

 

Of course, everyone is unique – but statistics do seem to side with the "relationship/intuitive/feeling" approach, when it comes to women. The real moral is: Be sensitive to your readers’ preferred communication styles and your social media ads will help your business grow much more rapidly.

socialmedia sm Advertising to Women on Social Media

Download Free Rebrandable Report

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]]> http://www.billvannot.com/advertising-women-social-media/feed/ 0 Firestorm SEO http://www.billvannot.com/firestorm-seo/ http://www.billvannot.com/firestorm-seo/#comments Tue, 25 May 2010 21:23:25 +0000 Bill http://www.billvannot.com/?p=1617

 

Sean Donahoe, better know as the ‘The Manic Marketer’, has just given away the farm here!

 

No Joke… he has just shown the world how to tap into Billion dollar industries, and how to fly under the radar, getting free traffic in the most competative markets.

 

Just watch the video and you will see what I mean…

( opens in new window )

firestormsoe Firestorm SEO

He is doing this for TWO reasons…

 

First, it’s his big birthday giveaway that he does every year…

 

Second, he’s gearing up for what could be a major game changer in terms of SEO…. FIRESTORM SEO

 

Firestorm SEO reveals for the first time, the high power tactics that top SEO Studios use, to get their clients first place rankings on the Search Engines for the most competitive terms, and drive floods of laser targeted traffic to their websites.

 

Anyway, the main thing is, that this stratgey he’s showing in this video, could literally change the way you do marketing online… so go claim your TWO Free viudeos now before they vanish!

 

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]]> http://www.billvannot.com/firestorm-seo/feed/ 4 Business Advertising in a Social Media World http://www.billvannot.com/business-advertising-social-media-world/ http://www.billvannot.com/business-advertising-social-media-world/#comments Mon, 03 May 2010 19:27:37 +0000 Bill http://www.billvannot.com/?p=1526

 

Have you ever thought about Advertising in the same breath as Social Media?

It’s important to pick a Social Media site that is perfectly aligned to your business niche – nobody would most likely argue with that!

But unless you’re Meryl Streep, you can’t fake interest in a niche you’re not passionate about yourself.

But on the other hand, if you’re too passionate about it, it’s easy to make some fatal mistakes… such as sharing too much information for free, or assuming that because you like teen Vampire novels, everyone in your niche will too. A lot of marketers have turned off more customers than they know, by sharing ‘Too Much’ Information about their personal lives.

If you’ve been in marketing even for a fairly short length of time, you most likely DO know quite a lot about the right balance to strike, with your niche…and whether or not you’re bored to tears by the niche you’ve chosen.

What you may not know, however, is that it’s possible to become passionate about a niche, if you genuinely see opportunities for helping people in some sort of need (even if this “need” is for a frivolous and fun subject). And Social Networks are all about sharing, community and interactivity.

They are different in many ways, however, from traditional static websites, and even from web 2.0 blogs…and it’s important to understand the online “culture” of each site (as well as its demographic).

I talk about subjects such as these differences in a lot more detail – as well as supplying concrete information on why concentrating on your niche in certain social media sites, is a tragic waste of time, in my new, in-depth Special Report:


"Business Advertising in a Social Media World"


socialmediaworld med Business Advertising in a Social Media World

These are just some of the benefits I cover in inside…

1. The 12 steps of any successful advertising campaign – and extras you need to know about social media

2. The difference between “advertising” and “promotion” – and the extra advantage social media advertising can provide

3. Two specific dangers to avoid, when advertising on social media sites

4. The advertising preparation model that has been a standard for many years in the industry – and why it’s still a standard now

5. The “3R’s” of Social Media advertising (they’re probably not what you think!)

6. An “Advertising Venue Checklist” (to help you better organize your thinking and campaign)

We’ll discuss a lot more about Social Advertising …Such as your social ad “life cycle”, and if one social site is enough, branding in social media sites, the 5 biggest advantages of social media sites – and even the basics of Advertising and Promotion.

And, of course, many more tips and solid, straight information you can really use – even if advertising in general is new to you.

Of course, the thing I love about Special Reports is that they give you weeks of research (and years of experience) right at your fingertips. You can read through them with your coffee – and instantly decide if the information is exactly what you need. (If so, you’re now in a position to set about using it!)

Download “Business Advertising in a Social Media World” right now, and see for yourself exactly what I mean!

 

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