When we begin speaking in terms of marketing, invariably the question comes up, are my marketing efforts true marketing efforts, or are some viewing them as spam? Spam is about taking the choice away from someone, and delivering them information about products and services without their permission. Spam comes in the way [...]
Do you consider yourself a Captain of our Industry? If so, keep reading. Fairness and balance are sure signs of an industry leader. Covering one’s backside is not appropriate behavior for these take-charge people. A responsible online marketer simply doesn’t engage in the childish tactics of the manipulative and antiquated, school of internet [...]
YES….the best in this business have down days, too! Actually they have more down days than the rookies. The best in sales have more down days than any member of the sales force. Why? They have quotas to meet and an image to keep. They have bills to pay and they show others "the" [...]
Do you have time to give a rapid response? We all deal with the reality of having a flexible schedule in place. Are you able to PUSH one day a week into the following week, if you really have to do it? Will it cause client nightmares or hurt you, if you miss a [...]
Piggy-Backing might BE your solution! Small e-business owners AND publishers actually manage their audiences by behavior. If you stop to think about it, they really don’t need to scrutinize a target reader’s single purchase actions. Loyalist Behaviors Can Build Life-Time Buyers! It’s much better to build a marketing relationship with people who [...]
I am always skeptic when it comes to product launches and the usual "Guru-Hype" that is in our industry, and I’m sure you’re the same way? Well, every now and then there’s an expert that makes you stop, look, listen and realize that there are some real professionals out their who know what they [...]
There are many uses for an autoresponder. One such use is the publishing and distribution of an ezine or newsletter. Since autoresponder services are usually set up to send automatic responses to the people on the list, at certain intervals after they sign up, setting up an autoresponder to send out an ezine can [...]
We really have NO control over many things in our lives. There are a few things we do have control over. Reflect on these tips occasionally as a vital part of your Personal Happiness Program! There’s a handful of situations in life that we really CAN control. It’s a great idea to occasionally reflect [...]
Be quiet. Are you listening to your customer? Really hearing what they say? Most of us sell because we’re talkers. We have the gift of the gab, even in print. Maybe you WERE Shy but you STILL wanted to work with people? Personality people can do very well in e-sales. Guess what? [...]
Everyone’s diving into Local Marketing these days … Mike Koenigs launched his Main Street Marketing Machines a while back. Russell Brunson launched his Local Marketing Myth, that shows you something quite different. So…what this video series deals with, is ‘Local’ Marketing, but with a twist Instead of just talking about how to [...]
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