BillVannot.com » List Building

Ask your email subscribers for forgiveness if you’ve make a mistake

Bill — Fri, 07 Oct 2011 18:56:49 +0000

The best thing that you can do when you make a mistake, is to ask for forgiveness. First of all, it makes you feel better. Secondly it’s the right thing to do, and lastly, your list members will appreciate the acknowledgment. There’s another reason, one that you’ve heard before:

"It’s better to ask for forgiveness than to ask for permission."

Okay, this can be a little bit controversial, but let’s imagine that you’ve been given a really good offer for your subscribers, that fits your niche perfectly, but you’ve already sent out your weekly message to your members already. The offer has a very short time limit, meaning if your subscribers will miss out on the deal, if you don’t let them know about it… NOW!

What do you do? If you send out an announcement about this special offer, you’ve broken a promise to your subscribers, because you told them you would only send out things like this, once a week?

Well, just do it, and in your sales copy apologies for doing it. This is something you should do very rarely… because if you use this method too often, your subscribers will stop trusting you.

Save this for very, very special offers that are once in a lifetime and not to be missed. Tell your members up front what you’re doing, and that you’re sorry, and that they can delete right now if they don’t want to read on.

Tell them these ‘once in a lifetime opportunities’ are far and few between, and you hate the thought of them missing out, so from time to time. they will receive the odd ‘extra’ mailing from you.

Sometimes real mistakes happen though, a list server goes nuts, sends out emails that it wasn’t supposed to. Your site gets attacked by a virus, or worse, your members are sent a virus via a hacker through your list. Sometimes you recommend a product you really believed in, only to find out it wasn’t as good as you thought.

All these things can and do happen. The best thing that you can do is own up to it, apologize, and explain how you will work to prevent such things in the future. Your members will realize that you are just human, and being forgiving as most people are, they will move on.

Learn the EXACT Blueprint for building an Enormous list of hungry buyers & the exact strategies for generating massive piles of cash on demand! Free video shows how

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List segmentation the key to more sales

Bill — Fri, 23 Sep 2011 19:24:28 +0000

There’s no doubt that list segmentation leads to more sales. The reason segmentation helps up your sales is because it makes clients feel heard, and it makes your marketing job so much easier by creating smaller more targeted lists.

List segmentation means that you divide your subscribers into different groups, or segments, depending upon their behavior. Putting your subscribers into various different lists will increase your sales rate exponentially because you will be able to laser target your sales copy to appeal to a smaller share of your market.

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Various email marketing software products and autoresponder software, such as Aweber, offer the ability to automate the process of list segmentation, by giving you the option to set up new subscribers into particular lists, depending upon where they signed up, and also their purchasing behavior.

You can then move those same subscribers after they have performed some other type of behavior such as buying, or clicking on a particular product to find out more information.

The way this works is this: P=Prospect C=Client

Prospects — The new subscriber signs up to get more information on your subscription form that you placed on your website. Then your new subscriber is on list P. List P members are subscribers who have not yet bought your product, they are prospects(P).

Since you know the people in the P list have not purchased from you yet, you can make sure that your copy to your prospects is written and worded differently from your copy to those who are already your customers.

Client — The prospect buys merchandise or information via a link on your site or via one of the new subscriber newsletters, or one of the emails that you send out to your prospects regularly.

Once the prospect makes a purchase the autoresponder software automatically moves the P to the C list, which is the client list. Once your prospect is a client then you know to market to them completely different from how you would had they not made a purchase.

Your emails to clients will focus on pulling them into the next step in your product funnel, depending upon what they bought.

The important thing to remember to make segmentation really work, is to make sure you market to these groups based on who the group is, and do not be generic in your focus.

Prospects are very different from clients, and they should know that you know, they are different when you are marketing to them.

You can segment your subscribers in many ways, and you should. It’s not hard to do, because your autoresponder software can do it for you. All you have to do is set this scenario up right away, at the time that you create your first list or your first product.

It is very important not to put this off, because segmenting your list will actually result in more sales further down your product funnel, thus enabling you to earn more money while working less.

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Bill Vannot teaches lasting, marketing survival skills. Learn the EXACT Blueprint for building an Enormous list of hungry buyers & the exact strategies for generating massive piles of cash on demand! Free video shows how http://www.MySimpleListBuildingBlueprint.com/

This article may be reprinted in it’s entirety with the resource box in tact.

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7 Steps to get your subscribers to read and take action on your email

Bill — Mon, 12 Sep 2011 19:14:53 +0000

You’ve worked hard on getting your autoresponder system set up. You’ve crafted wonderful emails to go out to your list on certain days, depending up the time of sign up. You’ve built your list and now you are sitting there wondering what now.

Why isn’t anyone opening the emails? When they do open them why aren’t they clicking on anything? There could be many issues to consider. Below are a few thoughts that may get your subscribers to read and take action on your email.

1. Educate your subscribers –Tell new subscribers exactly what is going to happen. Educate them on what to expect from joining your list. Tell them how often they will hear from you, the email address they should white list, and any other information you think that will inform your subscribers on what to expect from you. Then stick to it.

2. Segment your list – Nothing is worse than getting the same emails over and over again, about a product you already bought. Eventually you set up a rule to just automatically delete the emails, or you unsubscribe from the list, right?

If you segment your list better you will avoid this problem. You will be able to target your email copy right to the people you want to, based on which list they are on. The great thing is, that it’s simple to set up these rules in your autoresponder.

3. Have a call to action – You really do need to tell people what to do. What action to take. Click here now to take advantage of this wonderful opportunity. Don’t miss out! This offer only lasts three more days! You get the idea. If you don’t ask for the sale, you’ll rarely get it. So ask. Just be nice about it.

4. Personalize subject lines — Today you can personalize your subject lines in your emails with your subscribers name as well as the name of your topic of the newsletter. This is a great thing to do, because your email will stand out from the other generic "sent to all" emails that your subscribers get by the hundreds.

5. Call out inactive subscribers — I don’t mean to yell at them, but specifically mention inactive subscribers and tell them what they are missing by not participating, reading, or buying your product. Ask them how you can do better, tell them you value their feedback and ask for their feedback.

6. Sensationalize subject lines — Create subject lines that are different from your ordinary subject lines that mention something personal, or speak directly to the targeted segmented list and you will see more opens, and hopefully if you’ve worded your email right, more action.

7. Test.Test.Test — You’re probably learning that in this Internet marketing world you must test, evaluate, and test each campaign again. This includes your email marketing to your subscribers, whether they are prospects or clients. If something is not working, or not working good enough, change one small thing, then evaluate it again. Eventually you will hit upon the secret sauce that makes your PayPal account really happy.

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My Top 3 Rules for List Building

Bill — Mon, 09 May 2011 20:23:31 +0000

List building is absolutely critical to earning a huge income. If done correctly your list can become your biggest asset, to making money online.

Hopefully the tips below and the Free video that I have included for you… will start you off in the right direction.

Rule #1 – Respect your list…

One of the greatest benefits of email is that it helps overcome buyer resistance, by encouraging your subscribers to trust you.

But first, you have to prove you’re trustworthy!

You have to respect your list, and think more of THEIR needs than yours. And you have to meet their expectations by delivering what you promise.

For example, if they opt into your list because you’ve offered them a free report full of valuable information, make sure you GIVE them a free report full of valuable information — NOT a sales pitch.

Also, resist the urge to hammer your list with promotional emails every single day. The valuable "free info" emails you send should outnumber the purely promotional messages, otherwise, your subscribers will opt out in droves.

Rule #2 – Get PERSONAL with your subscribers…

People want to deal with PEOPLE, not faceless companies. So you DON’T want your emails to come off sounding like they’re official, corporate sounding announcements.

In order to connect with your subscribers, your emails should be written in a casual, conversational tone. Write like you’re talking to a good friend. Let your personality shine through.

If you’re a funny person, use humor in your emails. (Without being offensive, obviously.) If you speak with an accent, let that accent shine through in your writing. Include whatever characteristics make you…YOU!

It will help your subscribers feel like they know you…And that will go a long way to encouraging them to buy something from you!

Finally, in order to hammer home the point that your emails are coming from an actual person — as opposed to an organization — make sure the return address on all your emails has your name in it i.e. yourname@yourbusiness.com

Rule #3 – Give First, Get Second…

This is truly one of the cardinal rules of email marketing:

In order to "get," first you have to GIVE. Never ask your subscribers to make a purchase unless you have offered them something of value beforehand.

For example, if you’re gearing up for a major promotion, it’s a good idea to send out a few "no strings attached" emails full of useful information and THEN follow them up with an email that includes a call to action.

The same thing is true of your newsletters. If you want to promote any of your products, make sure you include lots of free valuable information in the newsletter, BEFORE you get to the product "plug."

That way, people won’t mind so much if you ask them to buy something. After all, you’ve just given them a whole lot of useful content for free!

Plus, if your content really is valuable, it’ll convince your readers that your product or service is valuable, too.

I hope these tips help you to monetize your database while humanizing "YOU"

By the way, if you want to see my top recommended way to LIST BUILDING …

Click Here To Download ALL 17 Videos In This Series

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Free Traffic To Your Website or Blog

Bill — Tue, 22 Mar 2011 19:10:34 +0000

So you’ve gone through all the hard work of creating a website or blog – congratulations!

You put in some content, added your product links or affiliate links, and got a really cool header banner made, and you’re ready to start making money.

But now what do you do? How do you get the traffic you so desperately need? And most of all… how do you get the traffic for FREE?

Here’s a list of my favorite free traffic sources:

Article Marketing – Start writing articles and submitting them to the article directories, especially Ezine Articles. Don’t forget to add your keywords in the title and the article without "stuffing" it. Make sure your bio is attention-grabbing and has a call to action.

Tip – Keep track of where your articles go by using Google Alerts. If you see they are being published routinely on a well-ranked blog, ask the site owner if they would like to have you send your articles directly to their inbox whenever you write one.

Blog Posting - Write and post, write and post, and include your keywords for SEO purposes. It may be hard to do this routinely, but you will reap the rewards if you do. Blogging is a great platform for affiliate marketing because you can do product reviews as well as quality posts, that help establish a relationship of trust and brand you as an expert.

Twitter – Every time you send an article to EZA they can tweet the title and a link to it. Ditto with sending an autoresponder email through AWeber, or adding a picture to TwitPic. If you build up your targeted followers, Twitter is a very beneficial free traffic resource.

Yahoo Answers – This is a great way to not only get traffic, but you can strut your stuff as an expert. Simply find questions in your area of expertise and give value-packed answers. Add your link as the reference material.

Guest Blogging – If you can write an interesting and value-filled post, then consider offering your services to some high-ranking blogs, in exchange for being able to add your site link to your post. Again, this won’t cost you any money and can bring lots of people to your site.

Tip – Don’t try this with the Gurus, unless you already know them personally. Ask marketers you’ve established relationships with, and know that summer is when they’re most willing, and in fact eager, to have a guest blogger post for them.

Forums – Search for forums in your niche and join the ones with the most traffic. Answer questions, give feedback and become useful in these forums. Be sure to add your link in your signature line, if they allow it. People will build a relationship with you, see that you know what you’re talking about, and visit your site.

It’s important with any of these resources to be legitimate and not spam people. Before you jump into a new arena, read the rules! Then take a look around and get a feel for what is acceptable (the unwritten rules.) If you come across as too pushy or spammy, you’ve done yourself much more harm than good.

Copyright@BillVannot.com

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Bill Vannot teaches lasting, marketing survival skills. If you need battle-tested, marketing training, stop by and see what he can do for your business survival http://www.BillVannot.com

This article may be reprinted in it’s entirety with the resource box in tact.

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Viral Marketing In Its Purest Form

Bill — Tue, 25 Jan 2011 20:48:21 +0000

There are many ways to increase the amount of traffic to your website, and one of the most effective methods is known as viral marketing.

To use viral marketing to it’s fullest potential, you’ll want to employ many different techniques into the marketing plan of your site.

Some include great looking graphics, pre written emails, integration marketing strategies, pre-written articles and blog posts, etc.

All of the above will help to increase the traffic to your site, by offering incentives for your existing members, so they will do the work for you.

But one of the best and most under-utilized viral techniques of them all, is by providing a simple way for your existing members to tell their friends about your product or service.

Trusted endorsements by friends is the best form of advertising bar-none.

And what’s even better is it costs nothing to implement.

Many tell-a-friend scripts have came out and have been effective to a certain degree, but they lacked the features necessary to cause a viral wave of traffic, that we’d all love to experience on our sites.

Well, the same guy who created the most incredible Viral Marketing script, that has revolutionized the internet marketing industry, and made viral marketing easy for virtually everyone, created a tool that has been responsible for over $209,349 in extra sales, just from two beta testers, using it in it’s raw form.

The marketer is Mike Filsaime, and the tool is "Viral Friend Generator".

Viral Friend Generator is the next evolution in tell-a-friend technology.

In less than five minutes (the time it takes you to fill in the form and upload to your server)… you can literally multiply the number of visitors and subscribers your web site receives by 300% or higher!

It’s compatible with all of the major autoresponder services out there and has many incredible features that every other tell-a-friend scripts just cannot compete with at all.

Put your marketing efforts into high gear with this extremely powerful and easy to use tool, that was put together by the Viral Marketing Expert of experts, Mike Filsaime.

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Traffic Explosion Secrets

Bill — Fri, 21 Jan 2011 20:22:14 +0000

I am utterly upset and downright angry, because there is just so much junk floating on the net nowadays.

Many new marketers fail not because they don’t have the will to succeed, or the right product - They fail because they listen to rubbish advice, particularly when it comes to generating traffic!

A lot of the advice about generating traffic out there has probably been around for the past 3 years, and trust me, in the Internet world that’s a long time, with lots of changes!

And what these so called marketing experts do, is they simply re-package the advice from years back and market it as the latest traffic generation advice.

I’ve been marketing online for a while and I’ve seen the changes and how web 2.0 has changed the way marketers market online.

Of course, I’ve moved along with the times and leveraged on effective traffic generation strategies, to pull in tons of hungry prospects… and of course, tidy profits.

After seeing all this rubbish, and so many poor marketers crash and burn, never to soar and reach their goals of making a living online, I decided enough was enough.

Right now, I am offering you the chance to grab a detailed, proven, and free newsletter tutorial, on how to leverage on low cost, simple methods, so you can easily reap hordes of targeted, hungry buyer traffic!

You may think I’m nuts, but the truth is that there’s nothing more I would love to do than to help struggling, broke marketers, earn the profits they so richly deserve.

And of course…building trust and good relations go a long way!

So, right now, simply go to the following and get access to this awesome, 20 part newsletter… "Traffic Explosion Secrets"

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Affiliate Marketing Without a Website?

Bill — Tue, 21 Dec 2010 18:52:35 +0000

Having your own website to promote your affiliate products is a good option… BUT it is not compulsory. There are many methods available that can be used to do your affiliate marketing business. The list is long, but the most important methods are email marketing, writing articles to e-groups, joining online discussions etc. Let us discuss some important methods that can be used to promote your affiliate products without having your own website.

Email Marketing: In this method you can promote your affiliate links and you don’t need your own website. People can click on your affiliate links that are in your emails, and can go directly to the merchant website to purchase the products.

Your email should contain the introduction about the product you are promoting and your affiliate links. Try to make your emails interesting and brief.

Try to expand your contact list. Use as many methods as you can to grab the email addresses of new people. Use online forums, chat forums etc to make new friends. Your email list must contain a few hundred contacts, at least. But don’t spam. Don’t send emails to the people who don’t know about you, or who don’t want to receive your emails. Otherwise they will just block your emails and you will lose your contacts. As I said, your emails should be interesting to get the reader’s attention.

Offline Promotion: You can use the offline methods of promotion, like the classified ads, flyers etc. The best choice is the classified ads because its exposure is the largest.

Writing free e-books and reports: This is similar to email marketing, but in this method you will write informative and interesting ebooks or reports, and will send them to people via their email address. These ebooks or reports should be easy to read and helpful for your readers. The topics should be related to your affiliate products, so that you can recommend the products in the body of these ebooks.

Alternatively you can add a brief note about your affiliate products and affiliate links for promotion. If the readers like your ebooks, they may visit the merchant website and make a purchase.

Writing in Forums: Search for some forums, at least three, that are related to your product, and have high page rank. Register on these forums and start some discussion in the forum, where maximum people are involved. Just post your questions their, or answer some questions of other members. But don’t add any promotion text in the body of your posts. You are allowed to put your signature at the end of your post. Here you can write you name and your affiliate links.

Once you become an active member of these forums, you should start to get some traffic from them back to your merchant website, through your affiliate links. This will ultimately result in more sales of the products you are promoting.

Writing Articles: You can write articles and publish them in the free article directories. You can embed your affiliate links in the text of your articles. If your articles are well formatted, informative and the article directory has large traffic, then you can expect some good traffic to your affiliate links. And you know that more traffic on your affiliate links will result in more sales through your affiliate links.

Conclusion: The use of a website to promote your affiliate products is a good idea but it is not necessary. You can use the alternate methods to promote your affiliate products and links. The most popular among these methods are email marketing, writing to forums, article writing and offline promotion like classified ads.

The main idea is that instead of promoting your website you will directly promote your affiliate links and people will directly go to the merchant website by clicking your affiliate links to purchase the products. This way you do not have to pay extra for your website creation and maintenance.

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5 List Building Tips To Help Grow A List Of Prospects

Bill — Thu, 12 Aug 2010 19:48:06 +0000

List Building Tip 1 – Add More Email Optin Boxes To Your Websites

Sounds simple enough, but few people actually do it. If you have a 100 page website, you should have 100 newsletter subscribe boxes on your website.

You can integrate a subscribe box just about anywhere on a website or add a pop up window (still very effective.) You could add one just before an article starts, in the middle of an article or even at the end of the article.

As long as you have good content on your website, you won’t have a problem getting people to subscribe to your newsletter or free report.

List Building Tip 2 – Offer A Useful Hard To Resist Gift

I’ve had a bit of a problem with offering freebies to get people to subscribe to a list, but I also know it does work well if the free offer is something that will help or be useful to the visitor.

Why do I have a problem with it? Well I really want buying subscribers not freebie seekers to be signing up for my newsletter.

The best way to offer a freebie is to create one yourself and not something you have reprint rights to with 500 other people. You want it to be unique, and you want it to be something that compliments your newsletters topic. Using public label rights content is fine because you can make it unique.

Do you know what makes a good bonus? Back issues of your newsletter!

List Building Tip 3 – Use Free Viral Ebooks To Get New Subscribers

Want to get lots of new subscribers for your ezine without spending a penny on advertising?

You can create an ebook as a free product for everyone, or just give the book to other website owners in your niche with reprint rights to the product so they can sell your product while making 100% commission in the process.

I prefer the reprint right route because people are more likely to read and value a book they have paid for. Just make sure your details are all over the ebook and that its in pdf format so it can’t be changed.

The goal really isn’t to make money from the book, it’s to get more exposure and subscribers for your website.

So find a group of publishers in your market, let them know you created a new ebook with sales letter that they can use and plug straight into their website and give them a mailing promotion to use and tell them they can have the book for free and that they can either sell the book or give the book to their customers as a bonus etc.

List Building Tip 4 – Do Audio Interviews With Experts In Your Market

Audio interviews are a great idea to get more subscribers in non internet marketing circles.

I’m not going to get into how to create audio products but interviewing experts over the phone and recording it will get your newsletter splashed all over the Internet.

When you take marketing tactics from the internet marketing arena and apply them into other niche markets where they have never been seen before, you will get noticed.

Most things have been done to death in internet marketing, we are all immune to even the most brilliant marketing tactics as we see them almost everyday, but other niche markets eat these things up.

Do you know how to find experts in any field almost instantly? Just go to the top article directories such as ezinearticles.com, find the category related to the niche your in and take some time to research the writers of the top rated articles.

Some may have their own websites so contact them via their website contact details and tell them you want to interview them because you’ve read an article they’ve written and it was great and you think your subscribers would benefit from their knowledge.

Most will do this without charging you a penny if you are outside the marketing area, they will just get a thrill out of being interviewed.

Once you have these interviews, tell all the publishers you’ve been in contact with from tip 3, that you have this great set of mp3′s just completed and you want to offer them for free to their lists.

Setup a page on your website with the download link to these mp3′s and also put a subscribe form near them for your newsletter and you will be surprised how many people will sign up before and after they listen to your mp3s.

Don’t make it so these people have to sign up for your newsletter before they get the mp3s.

List Building Tip 5 – Archive Your Newsletter Copies On Your Website

Sometimes people are hesitant to give any sort of information away over the Internet, especially their email address even if what you are offering is free.

But if you allow people to read your back issues without having to sign up for your newsletter, this will show them what type of content you write and will make them want to join.

You would think having your newsletter issues archived would cut back on subscribers wanting to subscribe because they can get it without giving their email address away, but this is not true.

What you do is tell them on the website that newsletter subscribers get each issue 1 month before it is published on the website for non subscribers.

If the information is especially time sensitive they will definitely want to subscribe.

———–

Uncover a secret library of list building techniques that show you exactly how to grow, sell to and profit from your own email list everyday. Request your free ‘Million Pound List Building Mastery Training Video and Report’ today.

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Using an Autoresponder to Publish an Ezine

Bill — Sun, 27 Jun 2010 20:47:57 +0000

There are many uses for an autoresponder. One such use is the publishing and distribution of an ezine or newsletter. Since autoresponder services are usually set up to send automatic responses to the people on the list, at certain intervals after they sign up, setting up an autoresponder to send out an ezine can be a little confusing.

Depending on the service or autoresponder that you are using, you will need a ‘broadcast’ feature. The broadcast feature works essentially the same as the autoresponse feature, with one big difference. The messages are NOT sent out at intervals.

The messages can, however, be scheduled to go out on a certain day, which has no bearing on when the subscriber was actually added to the mailing list. Broadcast messages are ‘one time’ messages that are only sent to your current mailing list. People who sign up for your list after the broadcast has been sent, do not receive it, unless they specifically request it with an autoresponder address, which you must set up.

Using the broadcast feature of most autoresponder services, you can simply go and either type your newsletter, or copy and paste it into the editor, then choose to send the broadcast to your entire mailing list. More advanced autoresponder services will usually have broadcasting features.

Using an autoresponder to maintain a mailing list and to distribute a newsletter, is a wonderful idea. Your subscribers can easily opt-in, or opt-out, and all of the distribution is handled for you, based on the schedule that you set.

List maintenance can become very difficult without the automation that autoresponders provide. You can write each issue of your ezine or newsletter well in advance, and have it delivered to your mailing list, no matter where you are or what you are doing. That is the beauty of automation!

Since all past broadcast and autoresponse messages are saved, you can easily refer back to old issues, or allow people to request past issues. You can also use the tracking feature throughout each issue of the newsletter to determine how many clicks you are getting for the various products, or websites that you promote in your ezine.

If you have not yet purchased an autoresponder or signed up with any autoresponder service, make sure that you inquire about the broadcast feature first. Not all autoresponders or autoresponder services have this feature, and as your marketing progresses, you will find that this is one of the most useful features of the service or program.

Aweber autoresponders, regarded by a lot of marketers as one of the best out their, DO allow you to send out broadcasts, in text and/or html format. They also allow you to automatically post your broadcast on Twitter and Facebook.

Aweber Unleashed!
	Discover 15 super power tactics for managing your most valuable asset in Internet Marketing …Your List! Watch Sample Video Opens In NEW Window

BillVannot.com » List Building

Ask your email subscribers for forgiveness if you’ve make a mistake

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My Top 3 Rules for List Building

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