BillVannot.com » Affiliate Marketing

What’s The Attraction Of A Home Based Affiliate Marketing Business?

Bill — Thu, 24 Nov 2011 19:14:17 +0000

Many of us dream of packing our jobs in. We would love to tell our bosses to take this job and shove it. Many of us are frightened of doing what we most desire. The fear of leaving that secure source of income stops most people, and those that do get past that fear, often don’t have the capital to get a business up and running.

A home business does take money if it’s run as a sole proprietorship. However, starting a home based ‘affiliate’ marketing business is a completely different kettle of fish.

Setting up a home based affiliate marketing business is relatively easy and there are several factors that make it very attractive.

One of the most desirable factors is the privilege of being able to work from your own home. Your home is your most comfortable surrounding. Everything you want and need is right there. Is your have small children, a home business is even better. You can work and still be home with the children.

You also don’t need to worry about commuting and work wardrobes. You can work when you want and schedule your jobs around your other commitments. Working from home does provide people with many wonderful advantages.

A home based affiliate marketing business builds on that even further. A home business, if it’s run as a sole proprietorship will need a significant amount of start up money. Even small businesses need a fairly large amount.

Most people rely on banks for the financing which puts them at further risks. When you sign on as an affiliate, the risk level drops by about 90 percent. When you sign up as an affiliate, you’re either selling goods or services on behalf of another company.

You are paid according to how well you perform. You don’t have to worry about sales targets and making a certain amount every month. The company you work for worries about all of that. You concentrate on selling the goods and services that you want and increasing your earnings.

A home based business that is run as a sole proprietorship has to worry about competition. Unless you really hit upon a niche market you are likely going to have to attract customers away from already established businesses in your area.

This can be difficult because customers tend to trust what they know is good. If you do manage to do it, you will be creating some bad blood between you and other businesses. By working through a home based affiliate marketing program, you’ll be selling products that have already been on the market.

You can actually check the saleability of these products with the company. If the products you choose are well known and trusted, then you won’t have a problem attracting customers. This takes the stress off of you.

A home based business that is run as a sole proprietorship, can take years to get established. On average, nearly 70 percent of small businesses fail in the first year. Those that do make still have many hurdles to get past.

It usually takes 5-7 years to realize any significant profit in a sole proprietorship. During this time the business owners have to continually promote their business just to keep it afloat.

A home bases affiliate marketing business is much easier to manage. You will have to work hard to promote yourself but most of the start up work will be dome for you. You’ll have your line of products or services and ways to advertise them.

You’ll also have support from a company representative. They will be on hand to answer questions and offer advice on how to increase your sales. Remember, the better you do the better they do.

Running a business as a sole proprietorship can be extremely rewarding. If your one of the lucky ones that makes it the financial rewards can be tremendous. However, the odds are stacked against you when you take this option.

A home based affiliate marketing company minimizes the risk and offers you support when you need it. You will still have to work extremely hard but they rewards will be well worth it.

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Two Techniques for Finding Little Known Keywords

Bill — Thu, 03 Nov 2011 19:38:10 +0000

Surface level keywords are teeming with competition. In order to compete online, finding little-known keywords with good traffic is a crucial skill. It’s not a no brainer, but it’s not rocket science either; and you can bet that learning this skill will pay off. Here are two techniques to find these little known keywords.

Stealing Keywords;Chances are, your competitors have spent a lot of time and money researching what keywords work and what keywords don’t. They’ll have just a few keywords that really work for them out of the hundreds or even thousands of keywords they might have tried

Wouldn’t you like to be able to justl… steal these keywords?

You can. There are many tools online like Compete and Keyword spy that allow you to just that, even for free. One great way to find little known keywords is to look through your competitors and similar websites and lookup what keywords they’re getting their traffic from.

Compile a list of these keywords then do your research on each of these keywords. What’s the search volume and search competition?

Chances are you’ll be able to find a handful of keywords that you would have never thought of or found any other way. Thinking "Sideways"

Another great way to find little known keywords is through sideway thinking. In other words, "what else might this type of person type in?"

Most internet marketers take the lazy route of only typing in their top level keyword and researching more keywords based on those results. Unfortunately, everyone’s doing that, resulting in a lot of competition.

If you go one step beyond, it’ll very likely pay off for you. Put yourself in the shoes of your customer. If you’re selling an eBook on teaching men how to get a girlfriend, your most basic keyword might be "how to get a girlfriend."

But what else might you try to rank for? These are just a few as an example…

"Where to meet girls"
"I’m lonely"
"Geek dating" "Get a Date"

So on and so forth. This applies no matter what industry you’re in. There are so many potential keywords that don’t have your base keyword in it; you’d be missing out on so much traffic if you just used keyword tools and a couple base keywords to do your research.

If you combine these two techniques – Stealing from competitors and sideways thinking – then you’ll surely be able to find a couple handfuls of great keywords that others haven’t yet found. Utilize these low competition little known keywords to boost your traffic and your business to where you want it to be.

Think outside the box when it comes to keywords. The more you’re trying to do what everyone else is doing, the harder it will be for you to succeed. The more you think outside the box and do what everyone else doesn’t know how to or isn’t willing to do, the more money you’ll make.

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Bill Vannot teaches lasting, marketing survival skills. If you need battle-tested, marketing training, stop by and see what he can do for your business survival http://www.BillVannot.com

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List segmentation the key to more sales

Bill — Fri, 23 Sep 2011 19:24:28 +0000

There’s no doubt that list segmentation leads to more sales. The reason segmentation helps up your sales is because it makes clients feel heard, and it makes your marketing job so much easier by creating smaller more targeted lists.

List segmentation means that you divide your subscribers into different groups, or segments, depending upon their behavior. Putting your subscribers into various different lists will increase your sales rate exponentially because you will be able to laser target your sales copy to appeal to a smaller share of your market.

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Various email marketing software products and autoresponder software, such as Aweber, offer the ability to automate the process of list segmentation, by giving you the option to set up new subscribers into particular lists, depending upon where they signed up, and also their purchasing behavior.

You can then move those same subscribers after they have performed some other type of behavior such as buying, or clicking on a particular product to find out more information.

The way this works is this: P=Prospect C=Client

Prospects — The new subscriber signs up to get more information on your subscription form that you placed on your website. Then your new subscriber is on list P. List P members are subscribers who have not yet bought your product, they are prospects(P).

Since you know the people in the P list have not purchased from you yet, you can make sure that your copy to your prospects is written and worded differently from your copy to those who are already your customers.

Client — The prospect buys merchandise or information via a link on your site or via one of the new subscriber newsletters, or one of the emails that you send out to your prospects regularly.

Once the prospect makes a purchase the autoresponder software automatically moves the P to the C list, which is the client list. Once your prospect is a client then you know to market to them completely different from how you would had they not made a purchase.

Your emails to clients will focus on pulling them into the next step in your product funnel, depending upon what they bought.

The important thing to remember to make segmentation really work, is to make sure you market to these groups based on who the group is, and do not be generic in your focus.

Prospects are very different from clients, and they should know that you know, they are different when you are marketing to them.

You can segment your subscribers in many ways, and you should. It’s not hard to do, because your autoresponder software can do it for you. All you have to do is set this scenario up right away, at the time that you create your first list or your first product.

It is very important not to put this off, because segmenting your list will actually result in more sales further down your product funnel, thus enabling you to earn more money while working less.

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Bill Vannot teaches lasting, marketing survival skills. Learn the EXACT Blueprint for building an Enormous list of hungry buyers & the exact strategies for generating massive piles of cash on demand! Free video shows how http://www.MySimpleListBuildingBlueprint.com/

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7 Steps to get your subscribers to read and take action on your email

Bill — Mon, 12 Sep 2011 19:14:53 +0000

You’ve worked hard on getting your autoresponder system set up. You’ve crafted wonderful emails to go out to your list on certain days, depending up the time of sign up. You’ve built your list and now you are sitting there wondering what now.

Why isn’t anyone opening the emails? When they do open them why aren’t they clicking on anything? There could be many issues to consider. Below are a few thoughts that may get your subscribers to read and take action on your email.

1. Educate your subscribers –Tell new subscribers exactly what is going to happen. Educate them on what to expect from joining your list. Tell them how often they will hear from you, the email address they should white list, and any other information you think that will inform your subscribers on what to expect from you. Then stick to it.

2. Segment your list – Nothing is worse than getting the same emails over and over again, about a product you already bought. Eventually you set up a rule to just automatically delete the emails, or you unsubscribe from the list, right?

If you segment your list better you will avoid this problem. You will be able to target your email copy right to the people you want to, based on which list they are on. The great thing is, that it’s simple to set up these rules in your autoresponder.

3. Have a call to action – You really do need to tell people what to do. What action to take. Click here now to take advantage of this wonderful opportunity. Don’t miss out! This offer only lasts three more days! You get the idea. If you don’t ask for the sale, you’ll rarely get it. So ask. Just be nice about it.

4. Personalize subject lines — Today you can personalize your subject lines in your emails with your subscribers name as well as the name of your topic of the newsletter. This is a great thing to do, because your email will stand out from the other generic "sent to all" emails that your subscribers get by the hundreds.

5. Call out inactive subscribers — I don’t mean to yell at them, but specifically mention inactive subscribers and tell them what they are missing by not participating, reading, or buying your product. Ask them how you can do better, tell them you value their feedback and ask for their feedback.

6. Sensationalize subject lines — Create subject lines that are different from your ordinary subject lines that mention something personal, or speak directly to the targeted segmented list and you will see more opens, and hopefully if you’ve worded your email right, more action.

7. Test.Test.Test — You’re probably learning that in this Internet marketing world you must test, evaluate, and test each campaign again. This includes your email marketing to your subscribers, whether they are prospects or clients. If something is not working, or not working good enough, change one small thing, then evaluate it again. Eventually you will hit upon the secret sauce that makes your PayPal account really happy.

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How To Register A Domain Name

Bill — Sat, 10 Sep 2011 19:47:22 +0000

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The first step to setting up a website on your own server is to register a domain name. This video shows you how to register a domain name on Godaddy.com

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Are You Your Competition’s Loudspeaker?

Bill — Tue, 06 Sep 2011 18:27:47 +0000

We generally feel like we operate as lone eagles, don’t we? We really like to think we are tops in what we do. The simple nature of our sales talent is that of a solo performer. YES…we do work with other people but who controls the loudspeaker? You?

The one supreme disadvantage in our online status is that we don’t normally get the chance to ramble things off with people at the water cooler. Instead, we carry on discussions with our keyboards. Even though we can be very spirited, motivated and also inspired, how "ONE-Sided" are we?

Sure we like it that way. Isn’t it cool not to be interrupted, or to have to listen attentively and hear negatives from one of our associates, OR whining customers? Rulers have a hard time cutting it here in e-sales.

Are you missing the real problem? Are we all missing the perspective that others can add to our e-plan? In order NOT to be coming in from sewer city field on a regular basis, we should make a sincere effort to get the advice of others. No man or woman is an island, even though online sales can make us FEEL that way, sometimes!

In the offline business world, the best advice can usually come from a Board of Directors. They are not required to meet, so their advice should be straight from the shoulder. Is this you, shooting straight from the shoulder OR below the hip? Push off advise from balanced advisors and YOU lose!

What might appear shady OR cloudy OR a gray area to you. could be crystal clear, black and white, to advisors. Why? Because they don’t always do as much negative dialog with a keyboard as often as you do. If your business advisors are way out in left field, you’re gonna have troubles.

Experience in managing e-trouble can determine your business future. Do you fully understand this concept?

Listening closely to a trusted, ethical advisor is a small price to pay as a Prince or Princess of the e-highway, but pay it you must, "if" you EVER want to continue to be paid regularly. You DO want to be here 10 years from now, right?

Words to live by? O.K. here you have them!

"Take the HIGH Road. Don’t be your competition’s negative loudspeaker! Readers are brighter than you think… it pays to adhere to ethics and never waiver. People come and go on the e-highway each and everyday. Don’t be one of them!

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Bill Vannot teaches lasting, marketing survival skills. If you need battle-tested, marketing training, stop by and see what he can do for your business survival http://www.BillVannot.com

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Been Using Dollar Words When Dimes Would Do?

Bill — Thu, 18 Aug 2011 18:42:01 +0000

Know this: you really shouldn’t get too smart for your prospects or customers. Try speaking at their language levels so the ad copy is always understood.

Almost ALL of your business relates to your advertising. Language is very important. Let’s face it, if you have good advertising and bad products or services, it won’t help you too much, IF your refund rate is sky high. IF your complaint file goes as high as the sky, you’ll have more problems than you can imagine.

How Important Is Grammar in Advertising?

No matter what you might have read, it isn’t very important except to those who specialize in it. That’s NOT to say you should be sloppy. However, your advertising should NOT look like thousands of other people’s advertising! That’s worse.

How About Punctuation?

Well, the same rule applies. Never get sloppy but accentuate your advertising according to your unique style and skills. It’s NOT wise to just slap an ad together. Don’t even attempt a sales letter without some practice. ( Ditto for web-text )

Are you really fond of written material that looks like oodles of other people’s sales stuff? I hope not. How many people do you think use the same set-ups? It is something to ponder.

You should get your point across with ease. Formality has a place in business, but you must always relate to the people you’re talking to. Anything otherwise is probably not going to help you attract followers.

Never use dollar words when DIME words will do. In many cases, Five Dollar words might be too expensive for you! If you speak above your audience, you’ll lose them.

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Bill Vannot and AdMistress Advertising, specialize in advertising that gets noticed. They’ve been using this successful style for 10 Years! Stop by and see how they do business: http://www.successful-marketing.com/

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AdMistress Advertising has earned a reputation for quality so you can be sure that we take your business seriously. ALL of our activities are DRIVEN by our customers because we know the customer is our boss.

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You Get Paid to Make Things RIGHT Everyday!

Bill — Fri, 12 Aug 2011 20:16:32 +0000

How do you measure the service level for each of your contacts and customers? Your accounts aren’t all created equal. You MUST handle the "new’ accounts, the BIG accounts and the messed up accounts, FIRST!

Circumstances can and do shift. Since Wonder Woman and Superman aren’t your middle names, TRAIN yourself to set priorities.

How will you decide who gets handled first?

NEW accounts HAVE to have a GREAT first impression. Mess these accounts up and you might never get a second chance. STOP what you’re doing and HANDLE them. Remember, no one starts anything without you being positive, that everything is going in the right direction when you start a new account.

Biz Development takes a LOT of work!

You sell yourself daily. Your paycheck depends on YOU! Hold hands. How much are you worth? DOUBLE check every initial order. Know your deals and be able to explain ALL of them. Leave ZERO to chance. Make time to study your material.

You should learn how to re-rank and upgrade your new friends to a more routine and better level of service. Sure, everyone is your VIP, BUT your biggest and best, MUST always get that kind of very special treatment, from you.

Customers believe that you are working FULL time for them. Your job will ALWAYS be to make everything work right, for everyone. This is why people pay you, regardless of how things may have gone wrong. FIX them "yesterday."

Finally, but NEVER least, is the place where nothing goes right for you, no matter what you try to do. We ALL have things like this happen, but it should NOT happen frequently! If it happens more often than you like it to, learn to manage better.

You had better understand that this business costs you lost sleep. What you do AND fail to do, causes the company to lose money. It would be nice to be able to simply walk away, but you can’t. Losers walk away.

Do what you have to do, even though it is way out of proportion to its return value. Balance in online sales and online service IS different. The new, the big and the very painful situations should ALWAYS rule your day… IF you want to be paid and eat. There are BIG wheels AND little w heels. How YOU roll is really up to you.

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Bill Vannot teaches lasting, marketing survival skills. If you need battle-tested, marketing training, stop by and see what he can do for your business survival http://www.BillVannot.com

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Turning Features Into Benefits In Your Sales Copy

Bill — Mon, 01 Aug 2011 17:55:05 +0000

So many people have a hard time understanding what are features and what are benefits when they’re writing sales copy. In fact, there are quite a few seasoned marketers that still get it wrong.

Why does it matter? Simply put – if you get the benefits right, you will see more sales. If you don’t believe me, do a test… one sales page listing features and another sales page listing benefits, and see which converts a lot better.

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It’s true that people reading your sales letter want to know what’s in it for them. So it’s up to you to paint that complete picture for them, not leave them with a dot-to-dot where they have to connect all the dots to see the whole picture.

Let’s take a look at what features and benefits are and how they differ.

Features are all about what a product does or has. So features for a vacuum cleaner might be extendible attachment, clean air filter, or ability to suck up wet spills.

Benefits are what those features mean to the reader. You can also consider benefits the end-results of using the product. For example, the benefits of this vacuum cleaner could be, "Able to easily clean away cobwebs before your mother-in-law spots them", "doesn’t send dust into the air where your kids will breathe it in", and "takes care of Fido’s accidents quickly so you don’t have to spend time on hands and knees scrubbing stains out."

Another way to look at it is through progression:

The long arm attachment is the feature, the perk of the feature is that it enables you to easily clear away cobwebs, and the end benefit is it makes you look like a good housekeeper to your mother-in-Law.

Typically, benefits have to do with triggers. What triggers people, specifically your readers? The promise of freedom, more money, better skin, good looks, sexy hair, skinny and sexy body, financial freedom, more time, fame, ease of use, success, washboard abs, love, etc.

That’s why it’s so important to know your potential customers. What are they looking for? What will make their life better, easier, richer, more successful, happier, skinnier and so on.

Put yourself in the reader’s shoes. I wouldn’t care two hoots if you told me your diet program comes with 14 meal plans. I would buy if you told me if I followed the easy meal plan I could possibly lose 10 pounds before my next vacation!

If you’ve been confused about features and benefits, hopefully this has helped. It may be easiest for you to list out the features, then take each one and turn it into a benefit on your sales page. Features are nice, but benefits sell!

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Bill Vannot teaches lasting, marketing survival skills. Visit Bill today at www.BillVannot.com and download a free report that’ll show you how to CRAFT Explosive Emails that will convert like Soda Machines in the Sahara Desert?s

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Using Facebook Ads With FB Conspiracy

Bill — Mon, 18 Jul 2011 18:47:55 +0000

The internet is the hottest place today to earn cash. If you are planning to start an online business, then you first need to know, that although the internet will potentially generate a lot of cash for you, it doesn’t mean that you will be able to achieve success overnight. You still need to work hard even if it is an online business.

And, if you want to become successful with your new online business, you need to market it on the internet. You have to remember that if you have a new website, no one knows about it, and if someone knows it exist, he or she wouldn’t care. You have to market your products by marketing your website. It’s how it works on the internet.

It is also important to remember that marketing on the internet is different from marketing in the real world. In fact, even the most experienced marketers in the real world, have hard time marketing on the internet. It is a new kind of marketing and it will require different strategies to make things sell.

There are free ways to market on the internet. However, these free ways can be a pain. Unless you are a really good writer, it is often very hard to catch people’s attention on the internet. If you are just a beginner in the world of internet marketing, then you might want to try out Facebook. Here, marketing is easy, effective, and is very cheap.

Facebook is basically a social networking website where each member will build their own network of friends. Here, people will be able to communicate and have lots of fun with the different applications available. With more than 750 million active users and still continuing to grow, you will obviously see that Facebook is definitely the place to market your products or services.

You don’t have to worry about traffic either; with the amount of people logging in and out each day, you know that you have your clients here. All you need to do is get them to your website.

After becoming a member at Facebook and building your own network of friends, and also after completing your profile, the next step is to start using Facebook Ads to market your products or services.

Facebook Ads is basically a pay per click advertising tool offered by Facebook to its members, and is used within the Facebook website. The great thing about Facebook Ads is that it will let you decide your target clients according to interests, age, gender and other general information. You will also be the one to decide the daily budget for the advertising.

This way, you will be able to try out your advertising without investing a lot of cash. If you are just beginning to advertise, don’t expect to get results right away. It’s all a matter of trial and error. Besides, nobody’s perfect. You have to find out what your target market wants in an advertising campaign, or what will get their attention. With Facebook Ads, you will be able to do this.

So, if you are just starting out with your online business and you want to promote your products, services and your website in the internet, you might want to try marketing in Facebook Ads. Here, marketing is a lot more fun, cheaper and also very effective.

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