Know this: you really shouldn’t get too smart for your prospects or customers. Try speaking at their language levels so the ad copy is always understood. Almost ALL of your business relates to your advertising. Language is very important. Let’s face it, if you have good advertising and bad products or services, it [...]
How do you measure the service level for each of your contacts and customers? Your accounts aren’t all created equal. You MUST handle the "new’ accounts, the BIG accounts and the messed up accounts, FIRST! Circumstances can and do shift. Since Wonder Woman and Superman aren’t your middle names, TRAIN yourself to set [...]
Often times, new marketers feel lost in the e-marketing maze. Even experienced marketers are confused about creating a map to Success City. They aren’t quite sure where to begin OR how to market, so they innocently travel the beaten path. Should they use ezines, email, off-line ads, ezine articles? Where DO they begin and HOW [...]
Many people wear hats of different shapes and colors in their lives. While most parents and business owners might just consider those hats to be a necessary part of a work outfit, or a fashion statement on the Internet, specifically with Internet marketing, they have a very different meaning. Knowing the differences between [...]
In a recent survey by US based Experian Hitwise, it was found that of the Market Share, Google owns 7.03%, while Facebook owns 7.07%. The report clearly shows Facebook increasing, as Google takes a steady path. This means as advertisers, you have a large reach for potential clients However, the problem a [...]
Are you thinking outside of your online business Dot Com Box? Take the dots you find out there and connect them! Your vision is unique to YOU. You see things that others don’t and can’t see. You can propose ideas to your prospects and customers that your competition has never even dreamed of. The [...]
I feel a bit of a rant coming on… If you’ve been an Internet Marketer longer than two months, you’ve probably realized there is no "Easy Button". For some it might take more time and a few more hopeful online info product purchases before they figure it out. That’s okay, I’m not knocking that. [...]