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It’s important to pick a Social Media site that is perfectly aligned to your business niche – nobody would most likely argue with that!

But unless you’re Meryl Streep, you can’t fake interest in a niche you’re not passionate about yourself.

But on the other hand, if you’re too passionate about it, it’s easy to make some fatal mistakes… such as sharing too much information for free, or assuming that because you like teen Vampire novels, everyone in your niche will too. A lot of marketers have turned off more customers than they know, by sharing ‘Too Much’ Information about their personal lives.

If you’ve been in marketing even for a fairly short length of time, you most likely DO know quite a lot about the right balance to strike, with your niche…and whether or not you’re bored to tears by the niche you’ve chosen.

What you may not know, however, is that it’s possible to become passionate about a niche, if you genuinely see opportunities for helping people in some sort of need (even if this “need” is for a frivolous and fun subject). And Social Networks are all about sharing, community and interactivity.

They are different in many ways, however, from traditional static websites, and even from web 2.0 blogs…and it’s important to understand the online “culture” of each site (as well as its demographic).

I talk about subjects such as these differences in a lot more detail – as well as supplying concrete information on why concentrating on your niche in certain social media sites, is a tragic waste of time, in my new, in-depth Special Report:

"Business Advertising in a Social Media World"

These are just some of the benefits I cover in inside…

1. The 12 steps of any successful advertising campaign – and extras you need to know about social media

2. The difference between “advertising” and “promotion” – and the extra advantage social media advertising can provide

3. Two specific dangers to avoid, when advertising on social media sites

4. The advertising preparation model that has been a standard for many years in the industry – and why it’s still a standard now

5. The “3R’s” of Social Media advertising (they’re probably not what you think!)

6. An “Advertising Venue Checklist” (to help you better organize your thinking and campaign)

We’ll discuss a lot more about Social Advertising …Such as your social ad “life cycle”, and if one social site is enough, branding in social media sites, the 5 biggest advantages of social media sites – and even the basics of Advertising and Promotion.

And, of course, many more tips and solid, straight information you can really use – even if advertising in general is new to you.

Of course, the thing I love about Special Reports is that they give you weeks of research (and years of experience) right at your fingertips. You can read through them with your coffee – and instantly decide if the information is exactly what you need. (If so, you’re now in a position to set about using it!)

Download “Business Advertising in a Social Media World” right now, and see for yourself exactly what I mean!