Starting an email list isn’t as difficult as you think. It’s just a matter of following these ten simple steps.

Step One – Define your purpose and long-term strategy. Once you have a list of subscribers, what will you do with it?

Step Two – Define your target market. Who can use what you’re offering? Who would be helped by your products or services? This will determine how you drive traffic to your list and how you market to your subscribers.

Step Three – Create or purchase rights for the free gift that’s going to entice people to join your list. Typically, marketers give away a free gift for signing up for their list.

Most people are wary of giving out their name and email address, so a free gift sweetens the deal. It’s most common to use a free report or other informational product, but you can set yourself apart by offering something different.

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