Your squeeze page is absolutely critical, because it is the entryway to your sales funnel. In fact, it works something like a sales funnel in itself – it draws the attention of your visitors with a good headline that identifies a problem, leads the visitor down the page with its compelling copy, and then calls them to action, by giving them the sign-up form for future communication.

Selling Your Freebie

What many marketers don’t understand is that in order to sell your free offer, you still have to advertise and promote it. It’s natural to assume that everybody jumps all over an offer of free stuff, but it doesn’t often work that way.

First of all, there is already a great deal of free content out there. Why would customers want yours over someone else’s? But even more importantly, they ‘pay’ for that offer with their name and email address. People do not easily give out their private information any longer.

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The opt-in offer is the entry-point of your sales funnel.
This is a free product or service that entices the visitors
to your site to sign up for your mailing list.

Most people are reluctant to give away their name and email
address for nothing more than the promise of quality
content. Your opt-in offer is an incentive for doing so.

When considering what type of product to offer as an opt-in
incentive, you have several options.

EBooks and Reports

EBooks and reports are some of the easiest products for you
to create. An eBook is a PDF that can be viewed on any
computer. A report is a short eBook that can be as few as
seven to ten pages, as long as it helps the reader solve a
specific problem.

Aside from reports and eBooks, your PDF could be a resource
guide, a mind map, a detailed info-graphic, or some other
format that organizes information and/or makes it easier for
people to digest.

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