Know this: you really shouldn’t get too smart for your prospects or customers. Try speaking at their language levels so the ad copy is always understood. Almost ALL of your business relates to your advertising. Language is very important. Let’s face it, if you have good advertising and bad products or services, it [...]
How do you measure the service level for each of your contacts and customers? Your accounts aren’t all created equal. You MUST handle the "new’ accounts, the BIG accounts and the messed up accounts, FIRST! Circumstances can and do shift. Since Wonder Woman and Superman aren’t your middle names, TRAIN yourself to set [...]
So many people have a hard time understanding what are features and what are benefits when they’re writing sales copy. In fact, there are quite a few seasoned marketers that still get it wrong. Why does it matter? Simply put – if you get the benefits right, you will see more sales. If [...]
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Dominating YouTube and Google
the EASY WAY!
