So many people have a hard time understanding what are features and what are benefits when they’re writing sales copy. In fact, there are quite a few seasoned marketers that still get it wrong.

Why does it matter? Simply put – if you get the benefits right, you will see more sales. If you don’t believe me, do a test… one sales page listing features and another sales page listing benefits, and see which converts a lot better.

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It’s true that people reading your sales letter want to know what’s in it for them. So it’s up to you to paint that complete picture for them, not leave them with a dot-to-dot where they have to connect all the dots to see the whole picture.

Let’s take a look at what features and benefits are and how they differ.
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