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Monthly Archives: June 2011

Basic Tips For Creating Your First Podcast

 

If you’ve ever logged in and listened to an interview with a guru or someone explaining something to the listeners, you were listening to a podcast. Quite a few experienced marketers working in most niches, have embraced podcasts as a compelling way to get information to listeners and increase sales at the same time.

 

You will find Internet marketers announcing the date and time of their next radio show, but it’s really only a podcast, or an audio file created in .mp3 format. But, having your own radio show is definitely bound to impress your clients and subscribers. It sounds so professional that it will impress even your mother.

 

Once you’ve created your audio file in .mp3 format, all you have to do is upload it, along with an RSS file to your server. There are several downloadable programs that, when installed on your reader’s computer, will let your listeners retrieve your audio file automatically. They will be able to listen to your podcast whenever they want to, using an .mp3 player or their iPod. Continue reading

Smash Your Competition With Great Keyword Research

 

You’ve experienced firsthand how difficult getting traffic can be. One area that most people tend to just give a cursory glance, when they really should be putting laser-sharp attention, is keyword research. Proper keyword research can increase both the amount of traffic you’re getting, and the quality of the traffic itself.

 

Here’s how.

 

How Most People Do Keyword Research:

 

Most people think of a market they want to get into, and type it into the Google Keyword Tool to see if they’re going to get much traffic. If the answer is ‘yes’, they generally just get going right then and there.

 

That is far too little time spent on the most important aspect of an online business.

 

Your keyword research is like your foundation. Did you know that to build a building ten stories high, you generally have a foundation about ten stories deep as well? The same should apply to your keyword research.

 

Your keyword research is what everything else in your business is built on. If you select a poor base keyword, chances are you won’t get much traffic at all. Even if you do get traffic, you may not make any money. This is a decision that affects everything else in your business.

 

The amount of time, effort and precision you put into keyword research should reflect that.

 

How Great Keyword Research Can Help You Dominate Your Competition: Continue reading

Put Hotels On Your Real Estate

 

In the game Monopoly you learn to monetize your property, your real estate, by putting houses or hotels on them. If people should chance to land on your property, you want their stop to be profitable for you, right? So let’s talk about your real estate (websites, blogs, pdfs) and decide whether you’re getting the most out of it.

 

What’s on your pages? Your 404 error pages, download pages, first AR (autoresponder) message after a sale, and the last pages of your products/pdfs? They’re prime for easy profit.

 

404 Error Page: This is the page someone arrives at when they’re trying to get to a page on your website that doesn’t exist. Check your stats – you’ve probably got lots of traffic landing on your 404 error page. Sad to know, but it might even be the page on your site that gets the most traffic!

 

Create a page on your website that will become your 404 page. On that page you’ll put a blurb about it being a 404 page they’ve reached. Then you need to redirect them (because they don’t want to stay there), so send them to another of your products or an affiliate product. Alternately, you can use the space to offer an opt-in freebie to work on upping your list numbers. Continue reading