Some people will try to tell you that your sales letter is the most important, others the graphics and appearance of your site. You can have the most brilliant website ever, but it will be as if it doesn’t exist, without…..
Traffic…the lifeblood of your business.
If you were going to open a physical bricks and mortar shop, no matter what it was selling, you would want your shop in a place where there were plenty of passing feet. The people walking past the door of your shop are your potential customers. You need to take into consideration the amount of passing traffic, along with, whether your product is something that your traffic would want. No point opening a butchers shop on the busy main street of a neighborhood full of vegetarians!
The same is true of a website. I’m sure you have seen all the hype about about choosing the right niche, or finding out what people want and then supply it to them. In other words if people are looking for what you are promoting, there is potential traffic for your site.
Then you need to choose the neighborhood for your website. In other words promote your site in a way, and in places where your product is most looked for – that produces targeted traffic.
Again, some people will tell you that it is a pure numbers game, get as many people as possible to view your site, and hope for some to be interested and take action. But in fact, the response rate from that sort of traffic is low. With purely mass bulk traffic, you may only get one or two responses/sales per thousand views/visits.
With targeted traffic, however, putting your site in front of people already interested in the subject, the response rate rises considerably. This means that you should get a much better end result from less traffic. If you are buying traffic, the targeted traffic approach is the best way to go. Buy less traffic, which is more likely to be interested in your product, and get a better response for less cost.
Even when using free methods to build traffic, look for ways to target your website to people who may be more interested in your niche/product. For example, write articles on different aspects of your business, thereby getting readers who are interested in the subject already.
Join forums which are geared toward your subject, and use your signature file, if allowed, to get your website noticed. There are loads of other ways and I’m sure you get the idea. Just be sure to follow the rules of the various places you are using.
The subject of getting traffic is vast, the ways are numerous and varied. There’s no right or wrong way, just those thar are either successful for your site, or not. What is right for one site, may not work for another, but it doesn’t mean that any method is wrong or ‘dead’, only that it doesn’t work for you.
The only rule for traffic is to get as much good traffic as possible, but always within your budget. The best traffic system does not cost too much, and does not take all your time. If you can find a system which once set up, continues to work without too much of your time, that is ideal. Paid or free, both work. Find what works for you and your business, and keep it building.
Copyright © AdMistress 2009
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