Despite the number of blogs out there on the internet, they can basically be broken down into two types, the ones who blog purely for the fun of it, and those who want to make money from it.

Of course, both of these have their merits, but neither need be exclusive. Those running a blog purely for the fun of it could still earn some money if they wanted to. And those wishing to run a money making blog should not forget that their readership would still appreciate good content in the process.

Good bloggers, whether interested in making money or not, should have a passion to write about their chosen topic. They will provide good relevant information and benefits to their readers in an interesting, and engaging manner. They may even choose a unique angle from which to approach their subject. Their readers are invited to comment by either a straight request for their opinion, or ending on a note which invites replies.

The advertising they use, and any recommendations made, are carefully chosen to be relevant to the subject matter of their blog, and provide benefits for their audience.

Good bloggers tend to have a high audience retention and return rate, which in turn equates to long term success.

Bad bloggers, on the other hand, have their minds set purely on profit and how to get their readers to click on the many and varied ads and affiliate links predominating on the blog. Blogs smothered in advertising tend to lose visitors very quickly. Visitors are quickly put off by the sales pressure and are unlikely to return, even if there is a smattering of good content hidden between the adverts.

It has been proved by studies that people evaluate the creditably of a website within the first 8 seconds, and if all they see in that time is a barage of adverts, they perceive the website as a sales pitch, and react accordingly.

If however, the advertising is blended with the content of the site, readers are more likely to spend more time on the site, and even click on an ad because it is not perceived as the main object of the site.

So, whether blogging for fun or monetary gain, can both be rewarding experiences, when tackled correctly.

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The first page most new visitors of your blog view, is the “About Me” page.

This page should reflect your personality and the content or your blog.

People will visit your bio page in order to know the person behind all the content in your blog.

People take interest in reading blogs of people who they look up to, like a celebrity; or someone they can relate with; or someone who shares the same interests as them; or someone who has a solution to their problems.

Hence, it is important to write about yourself and the purpose of your blog.

Now that we know why it is necessary to write an “About Me” page, let us look at how we can go about writing the page.

Let the page be a mirror of you and your blog, in simple terms, let it summarize you and the content on your blog.

Blogs do not have to be formal, neither is the bio page. Keep it as casual as possible, like how you would talk to a person you are meeting for the first time.

You can make it witty, people always gel well with light-hearted people.

Amongst all these, let the visitors understand your level of expertise in the content of your blog. For example, if your blog is about cooking for first timers, share your experiences in cooking as a first timer, and that you have a solution to all the common mistakes one tends to make, since you have done exactly those mistakes yourself.

Mention your contact information, so that the people can reach out to you if needed.

Include links to other websites where people can find you, for example, social networking sites.

Include a photograph, it is always better to let people see you, than imagine you as a faceless person.

Make sure that you do not rumble on to give a complete biography, just highlight your personality and the content of your blog, a little mystery keeps you fresh.

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If you’re just starting out with a blog, one of the biggest keys to your success is getting people to read your it.

The only way you can do that is to capture their interest.

While you may have the world’s best blog post, if your headline doesn’t capture their interest, it won’t matter.

In fact, it would be more beneficial to have an average blog post with a great headline, than to have a a poor headline with an amazing blog post.

You need to get the potential reader engaged and the only way you can do it is by making them interested at first.

So, how do you write a good headline?

Some of the best headlines you can write deal with numbers and tips.

Example-

5 Tips to Losing Belly Fat and Getting 6-Pack Abs

People love to read tips. They know that most of the tips they’ll read will be short and concise and what they want.

Also, writing about a specific number gives you an idea of how you can outline your blog post.

Instead of running into a wall, you’ll know that you need at least 5 tips to make your blog post complete.

Another great way to create an interesting headline is to use a benefit.

If you’re writing about weight loss, you want them to see the benefit of losing weight.

Such as looking great in a swimsuit.

However, one of the most powerful headlines you can use is ‘benefit + curiosity’ to create a headline that will guarantee to get read.

Example…

3 Unwritten Rules to Losing Weight and Looking Great in a Bikini.

This is a great example of a benefit + curiosity based headline.

They’ll want to find out what the “Unwritten Rules” are and they’ll be more likely to open your blog post and to read it.

It’s also important to have a sexy headline, so people looking at RSS feeds will be able to see it.

If your headline isn’t interesting to them, there is no way they’re going to click on it.

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When you know how to monetize your blog with affiliate programs, you will quickly see that there is limitless earning potential for your online business.

Some of the better known programs you may have heard of are Ebay and Amazon, and bloggers are making substantial income with these sites.

But you can also become an affiliate for major retail stores or even sell items such as ebooks, through sites like Clickbank.

Amazon and Clickbank are perfect for those who are new to blogging, because they don’t require that your blog must have a lot of traffic or posts to be accepted into the program.

Other affiliate programs have lengthy applications and often the site won’t approve you until you have an active blog that is showing promise.

Don’t let this discourage you, however – start with an affiliate program like Amazon, so you can start generating affiliate revenue early on, which will motivate you during the slow, early stages of blogging.

However, visit websites and companies that would provide perfect affiliate products for your blog in the future, check if they have affiliate programs available, and start writing down what their application process requires, so that you remember to apply when the time is right.

As an example, if you had blogs that focused on pet products, you can begin by featuring Amazon items, but in the long term, your goal might be to become an affiliate for a big chain like Petco or Petsmart, once you meet their application criteria.

In the short term, you can sign up to be an Amazon Associate very quickly, gaining fast approval and being well on your way to monetizing your blog.

Though many people use Amazon products to write reviews about, never underestimate the ability to provide Amazon’s merchandise as a casual link in your blog post, or even as a sidebar widget on your site.

No matter which businesses you intend to apply to, to become an affiliate, once your blog is really generating traffic, be certain to diversify and not put all of your eggs in one basket (program), in the event that the company would cease offering programs for affiliates.

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Building an e-mail list is one of the most important things you can do to help your online business succeed, and this certainly applies to blogging as well.

You can certainly make money without the e-mail list by simply having affiliate links on your blog posts, or making money with Google Adsense, banner ads, and other forms of advertisements.

If you don’t have a subscriber list, however, you’re simply not making the most of your online business.

When someone visits your website, chances are they’re not going to immediately buy your ebook or make a purchase through your affiliate link.

People usually have to see your sales offers multiple times before they make a purchase, and it always helps to build trust and relationships on the Internet.

With this in mind, an e-mail list can give you an opportunity to present affiliate recommendations, or other offers, multiple times to your subscribers, even if they don’t make you money the first day they land on the website.

Not only can an e-mail list give you additional opportunities to make sales, but it can also keep your subscribers coming back to your blog time and time again.

You can let your subscribers know when you have published a new high-quality article on your blog, then your followers will keep returning to your site to read your interesting and helpful articles, and perhaps end up clicking on an ad that makes you money.

This strategy can help build a long-term authority site with the community of devoted followers who simply love to come to your blog on a regular basis (and perhaps tell their friends and families about your blog as well, so it can continue to grow in popularity).

They key is to build relationships by not constantly sending sales offers, but instead providing plenty of helpful content along the way.

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