What does the title mean for us?
Well, basically the Right Hook is the knockout punch. It’s the thing that makes money. It’s the thing that converts leads to sales.
Most people run their business online with just throwing the knockout punches.
They’re aiming for the one big knockout punch, every time.
You see this happen, when right from the very beginning, a person or business tries to sell to you.
It’s all buy, buy, buy now!!
But nothing else.
You can “tell” that they don’t really care about you one bit. You’re just a dollar bill to them.
Just like a real fight, it’s not just all about the knockout punch. It’s really about all of the little “”strategic”” punches leading up to that one big punch that seals the deal.
It’s all about the jabs.
Jabs mean adding value to your customers.
It’s building relationships with them, sometimes one on one. A jab is engaging with your audience.
It’s about heartfelt service!!
And, it means you can’t be so greedy and be just about the sale.
You think about people first, you add tremendous value to their lives, and then, “if” it’s a fit, you make the sale.
Most often, if you do it right at this point, the sale will come NATURALLY.
No closing “skills” required.
As you run your online business, remember the title of the book, as it can serve you well.
3 jabs, one right hook.
Value, value, value, then ask for the sale…
Do this, at a MINIMUM, and you’ll fair well.
And if you want to fair VERY WELL, then check out this powerful presentation right now:
This system give you very high profit margins, which will in return allow you help others, help yourself, and have an incredible life.